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In August, Simple Booth debuted a new product called LiveFeed. In conjunction with the company’s HALO photo booth platform, LiveFeed displays the guests’ photos in a real-time gallery, which can be projected or viewed on screens.

For the Propel Co:Labs Fitness Festival in August, strategic marketing agency Invisible North designed a photo booth set that channeled the color and energy of Propel’s #LetsGetUgly campaign. Guests used the vignette’s fitness props while getting snapped by tech partner Super A-OK’s A-1 Array multi-camera photo system, which captured the moment in a 180-degree GIF.

HL Group and Natuzzi Italia developed a balloon installation photo booth in collaboration with the Bosco for the Italian furniture brand’s event in May, which featured art by New York artists Ed Granger, Jon Burgerman, and Hektad that was inspired by Natuzzi Italia’s Re-vive chair. Guests splattered paint and decorated a backdrop of black and white balloons with vibrant colors from a branded paint can, creating their own works of art in front of a GIF photo booth.

At a Lancôme event in June, HL Group worked with the Bosco to build a custom setup for a slow-motion GIF photo booth that was inspired by the whimsical packaging of the beauty brand’s product collection with fashion designer Olympia Le Tan. Guests frolicked on a fluffy oversize cloud set against a backdrop of Le Tan’s doodles.

To promote its film A Ghost Story, in which Casey Affleck appears as an apparition in a white sheet, film production company A24 worked with designer Steven Jos Phan and digital design shop Watson DG to create a pop-up in New York in July. The tongue-in-cheek “Ghost Store” invited people to get fitted for a sheet of their own.

Guests posed in a low-fi photo booth designed to match the sterile, abstract space. The photos were uploaded, and guests left with both a Polaroid-inspired print as well as a digital version to share on social media.

FoxTales’ gravity-defying StoryRoom is a rotating 360-degree visual experience. The room and video camera rotate in unison, creating the illusion of guests crawling up the wall and dancing on the ceiling. For Comic-Con International in July, the New York-based experiential marketing firm customized the StoryRoom with branding for FX’s comedy-drama Atlanta.

Another new FoxTales product is StoryStage, an 8- by 8-foot platform outfitted with a 10-foot-high aerial-mounted camera that shoots images from above. StoryStage launched in January at Canon’s C.E.S. booth. The company recruited Hawaiian artist Aaron Kai to create an abstract piece that was inspired by Canon’s theme “Visionaries Welcome” and the slogan “See Impossible.” The aerial photo snapped by the Canon 5D Mark III then became a custom animation.

This summer, the Bosco unveiled a new video booth that is inspired by the video confessional format perfected on reality television. Guests are able to make what feels like a mini music video, then instantly share it on their social media feeds. The videos can be customized by using faster cuts or slow motion, plus they can be branded with a watermark or an animated title card at the end. Click here to watch the booth in action.

Guests posed inside the sideways room photo booth setup.

The GIF photo booth from the Bosco, located off the garden area, was adorned with playful Sonia Rykiel illustrations.

Bottles and a crest emblazoned with "members only" decorated a press wall. Turf covered the backdrop, and glowing Svedka Cucumber Lime bottles surrounded the crest.