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escenography

December 26, 2017
Watermill Center Benefit
Watermill Center Benefit

The 24th annual Watermill Center Benefit took place July 29 in the Hamptons. The event featured a 90- by 20-foot black-and-white wall called “Untitled,” which took aim at President Donald Trump’s promise to build a Mexico border wall. Emblazoned with the words "She Outwits Him; She Outlives Him," it was the night's most politically toned piece. The text was meant to confront issues that are the forefront of contemporary domestic politics and culture. 

Photo: Sunny Norton for BizBash
Suitcases, $20 each, ­available nationwide from Patina
Suitcases, $20 each, ­available nationwide from Patina
Photo: Courtesy of Pantina
Vintage luggage, from $75 to $85, available nationwide from Eclectic Props
Vintage luggage, from $75 to $85, available nationwide from Eclectic Props
Photo: Courtesy of Eclectic Props
Coach New York Fashion Week Dinner
Coach New York Fashion Week Dinner

Following the show, Coach hosted a dinner at 225 Liberty Street in lower Manhattan. Produced by Bureau Betak, the cocktail portion featured mirrored panels 5 by 11.5 feet high complemented by tall grasses four feet high—the plant varieties of which were inspired by the original High Line.

Photo: Daniel Salemi
Boss Spring/Summer 2016
Boss Spring/Summer 2016

Jason Wu's striking spring show for Boss realized the Bauhaus influences of the garments in the set as well. The September 16 show high atop 245 Park Avenue featured 14 hand-painted birch wood columns measuring 19 feet 8 inches by 5 feet that dominated the otherwise raw space. Producer Bureau Betak utilized 2,690 square feet of birch wood to build the set, with 159 gallons of paint used.

Photo: Daniel Salemi
Marc Jacobs Spring 2016
Marc Jacobs Spring 2016

For the first time in recent memory, Marc Jacobs moved his September 17 spring show to a non-Armory venue. Staged at Ziegfeld Theatre, the performance-cum-fashion show (the event hashtag was #MarcJacobsPremiere) had signage that attracted hoards of fans and bystanders. With the Ziegfeld as the venue, the whole show took on a cinematic spirit, with branded popcorn and fountain drink containers, and a customized Playbill for each guest.

Photo: Randy Brooke/Wire Image
Givenchy Spring 2016
Givenchy Spring 2016

Givenchy, in celebrating its first-ever Manhattan flagship, staged a one-off show that was a powerful tribute to New York City on September 11. The riverside setting, on Pier 26 in TriBeCa, allowed for an unobstructed view of the Freedom Tower from every seat. Produced by Laprod, the event took more than six months to produce and the guest list numbered around 4,000.

Photo: Courtesy of Laprod
Givenchy Spring 2016
Givenchy Spring 2016

A multisensory experience orchestrated by artist Marina Abramovic greeted guests at sundown. The wooden and scrap metal set was constructed solely of recycled materials with performance artists suspended on platforms against the skyline, as was a monk, whose live chanting set the preshow mood.

Photo: Courtesy of Laprod
Coca-Cola's Grand Tasting Lounge
Coca-Cola's Grand Tasting Lounge

At the Grand Tasting at Pier 94, Coca-Cola had a lounge where guests could enjoy custom Coke-infused drinks and food. A second-level dining and viewing area featured a marquee sign. 

Photo: Dia Dipasupil/Getty Images for NYCWFF
Carolina Herrera Spring 2015
Carolina Herrera Spring 2015

To achieve Carolina Herrera’s vision of a futuristic, sculptural forest for her September 8 show, AO Production manipulated the existing confines of the Lincoln Center tent venue in an abstract manner—raising the theater’s floor and extending it over the first two rows of seats. The existing 15-foot-wide runway was widened to 28 feet to achieve a sense of openness. The loss of 200 seats aside, the forest centerpiece, complete with 20 MDF trees painted dark green, were sized eight, 12, and 16 feet tall. Ninety seats sat in the middle of the runway, with the models crisscrossing throughout. The show marked the first time an all-white set, including a white proscenium and all the risers, was incorporated into Herrera’s show.

Photo: Courtesy of First View
Marc by Marc Jacobs Spring 2015
Marc by Marc Jacobs Spring 2015

Guests at the Marc by Marc Jacobs show arrived at Pier 94 to what appeared to be a rave temple, with neon lighting streaking across an otherwise all-black venue. The September 9 show, produced by KCD, featured an ear-bleeding drum-and-bass soundtrack blaring from enormous black speakers stacked like altars while a triple-prism of triangular light bars stood at the top of the runway.

Photo: Kevin Tachman
Hugo Boss Spring 2015
Hugo Boss Spring 2015

Held on the eve of the anniversary of the September 11 attacks, the 54th floor of 4 World Trade Center in Lower Manhattan served as the ultimate backdrop for the Bureak Betak-produced show. Taking inspiration from “#THISISBOSS,” an art piece that screened during the show created by Hugo Boss creative director Jason Wu and video artist/director Marco Brambilla, the LED panels placed over the columns represented a dialogue between art, technology, and nature—the result of which was a virtual forest flanking the models as they walked down the concrete runway within the unfinished space.

Photo: Jamie McGregor Smith
The Schwarzkopf hair show in Los Angeles last year had a color-blocked look marked by bright, tropical shades. A canopy of colorful fringe hung over the event space, and ghost chairs were emblazoned with versions of the beauty brand's logo.
The Schwarzkopf hair show in Los Angeles last year had a color-blocked look marked by bright, tropical shades. A canopy of colorful fringe hung over the event space, and ghost chairs were emblazoned with versions of the beauty brand's logo.
Photo: Brian Leahy Photography
At the 2003 Angel Ball benefit for the G&P Foundation for Cancer Research in New York, On3's gift lounge included chairs decked with feathery angel wings. It made for striking decor, as well as a way to acknowledge and differentiate the highest-level sponsors.
At the 2003 Angel Ball benefit for the G&P Foundation for Cancer Research in New York, On3's gift lounge included chairs decked with feathery angel wings. It made for striking decor, as well as a way to acknowledge and differentiate the highest-level sponsors.
Photo: Alesandra Dubin/BizBash
The Discovery Channel feted its new documentary, Frozen Planet, in New York in 2012 with a playful branded touch that also served as a fun takeaway: Among the array of penguin details the company brought into the Lincoln Center concert hall were plush stuffed toy penguins on each seat.
The Discovery Channel feted its new documentary, Frozen Planet, in New York in 2012 with a playful branded touch that also served as a fun takeaway: Among the array of penguin details the company brought into the Lincoln Center concert hall were plush stuffed toy penguins on each seat.
Photo: Jika González for BizBash
Earlier this year, the Design Industries Foundation Fighting AIDS’ annual Dining by Design benefit in New York included a New York Design Center vignette, designed by Kati Curtis, that used the chairs to make a statement: The idea was to play on gender stereotypes, placing traditionally male or female aesthetics side by side to underscore their difference and also unite them.
Earlier this year, the Design Industries Foundation Fighting AIDS’ annual Dining by Design benefit in New York included a New York Design Center vignette, designed by Kati Curtis, that used the chairs to make a statement: The idea was to play on gender stereotypes, placing traditionally male or female aesthetics side by side to underscore their difference and also unite them.
Photo: Gustavo Ponce for BizBash
The main stage inside Gallery 308 at Fort Mason—a large cultural center overlooking the San Francisco Bay—featured a plush green sofa, a patterned rug, and greenery by Natalie Bowen Designs. Bright Event Rentals provided furniture.
The main stage inside Gallery 308 at Fort Mason—a large cultural center overlooking the San Francisco Bay—featured a plush green sofa, a patterned rug, and greenery by Natalie Bowen Designs. Bright Event Rentals provided furniture.
Photo: Kara Brodgesell
Diamond of California set up an all-day snack and drink bar in the back of the room.
Diamond of California set up an all-day snack and drink bar in the back of the room.
Photo: Kara Brodgesell
DKNY's 25th Anniversary Party
DKNY's 25th Anniversary Party

To celebrate its 25th anniversary, DKNY hosted something of a rager on September 9 at 23 Wall Street. The event featured live performances by Rita Ora, Iggy Azalea, A$AP Rocky, and A$AP Ferg.

Photo: Seth Browarnik/startraksphoto.com
General Idea's Spring/Summer 2014 Show
General Idea's Spring/Summer 2014 Show

Held within the intimate confines of the Classic Car Club on Hudson Street, General Idea's September 6 show cleared all but two of the venue’s antique roadsters that set the tone for the label’s sleek and sportive separates. General Idea designer Choi Bumsuk, however, wasn’t the only one who was bit by the auto bug during Fashion Week; Siki Im’s show on September 9 featured Range Rovers and BMWs that lined the grit-covered brick walls of Pier 57.

Photo: Dan and Corina Lecca
Rodarte's Spring 2014 Show
Rodarte's Spring 2014 Show

Produced and designed by Bureau Betak, Rodarte's September 11 show at Center548 featured a striking grid of mirrors with red and blue fluorescent tubes (now a Rodarte signature), inspired by Los Angeles’s street grid at night in the '80s. A continuation of its fall collection’s Northern California roots, the West Coast homage further showcases L.A. as a hotbed for talent, as spearheaded by Hedi Slimane.

Photo: Courtesy of Bureau Betak
Even the lot's doors were transformed, using custom sconces and hardware that would fit the time period.
Even the lot's doors were transformed, using custom sconces and hardware that would fit the time period.
Photo: Courtesy of Julio Himede Design
H&M Coachella Party
H&M Coachella Party
The party's overall Moroccan-style decor included poolside and lawn seating groups complete with pillows, rugs, and lanterns. Activities included ping-pong and bocce ball, while in the water, rafts filled the pool, and logo paddle boats filled the pond.
Photo: Michael Kovac/Getty Images for H&M
During the first weekend of Coachella in 2012, Lacoste threw a pool party presented by HTC at a private estate in nearby Thermal, California. Surrounded by branded cabanas, the pool was filled with inflatable versions of the clothing company's signature green crocodile.
During the first weekend of Coachella in 2012, Lacoste threw a pool party presented by HTC at a private estate in nearby Thermal, California. Surrounded by branded cabanas, the pool was filled with inflatable versions of the clothing company's signature green crocodile.
Photo: John Sciulli/WireImage
The seating area included branded striped beach chairs, umbrellas, and palm trees.
The seating area included branded striped beach chairs, umbrellas, and palm trees.
Photo: Taylor McIntyre/BizBash
On the second level, a beach ball installation hung from the ceiling. The area also included oversize pool toys.
On the second level, a beach ball installation hung from the ceiling. The area also included oversize pool toys.
Photo: Taylor McIntyre/BizBash
At the Friends of the High Line’s opening summer benefit in June 2009, held at the Pier Sixty at Chelsea Piers, hundreds of green balloons hung overhead in the cocktail area; the attached strings were intended to look like blades of grass.
At the Friends of the High Line’s opening summer benefit in June 2009, held at the Pier Sixty at Chelsea Piers, hundreds of green balloons hung overhead in the cocktail area; the attached strings were intended to look like blades of grass.
Photo: Roger Dong for BizBash
Green logo towels topped chaise lounges.
Green logo towels topped chaise lounges.
Photo: Michael Simon/startraksphoto.com
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