#3 Sports Event (up from #4)
The marathon’s season this year included the MCMmmys, a virtual award for which runners could nominate themselves or others through the race’s social networks each week leading up to the marathon on October 22, held in Washington and Virginia. Categories were most inspiring weight loss, best running family, and most motivated Marine relative. The weekend—which was headquartered at the Gaylord National Resort & Convention Center—also included the MCM Health and Fitness Expo, from which many Facebook Live sessions were broadcast. On each day of marathon weekend, organizers reached 1.8 million viewers on Facebook and one million on Twitter; there was a total of 184,000 views of the Snapchat filter. Next: October 28, 2018
