To celebrate the intersection of the entertainment and sports industries in Hollywood, Coca-Cola hosted the fifth anniversary of its Gold Meets Golden event at the House on Sunset in Los Angeles. The daytime brunch event, which was tied to the Golden Globes and the upcoming Winter Olympics in Pyeongchang, South Korea, featured a Coca-Cola- and Olympic-theme memorabilia throughout the venue. The event was produced by Amara Studios.
The event had appearances from a number of TV and film stars, as well as sports stars including American soccer player Alex Morgan, who autographed a giant poster.
The event served golden mini waffle cones filled with fried chicken, paired with mini bottles of Coca-Cola with golden straws. Chef Cat Cora and Whoa Nelly Catering developed the menu.
Backstage during the Golden Globes, which took place January 7 at the Beverly Hilton, presenters and winners celebrated with golden goblets of Moët & Chandon, the official champagne of the ceremony. Overall, the brand served more than 1,500 Moët & Chandon Impérial minis, 125 cases of Moët & Chandon Grand Vintage 2006 and Moet Rosé Impérial magnums, and 500 cocktails featuring Moët & Chandon Impérial. The brand also continued its annual philanthropic initiative, “Toast for a Cause,” for the ninth year. The program invites nominees to raise a toast in support of their favorite charities; for each toast, Moët donates $1,000 to the charity in the nominees’ names.
Netflix hosted its Golden Globes party on January 7 at the Waldorf Astoria in Los Angeles. The event, which was produced by Swisher Productions, featured a blood-red wall where hands served arriving guests glasses of wine.
Coinciding with Golden Globes weekend, the 15th annual HBO Luxury Lounge teamed up with Ancestry.com to create a retreat for celebrities and influencers at the Four Seasons. Ancestry asked guests to write notes and attach them to a "family" tree; there was also a historian on site who helped attendees navigate their family histories. Other lounge sponsors included Lucy Hart Ink, which provided on-site brow-shaping, as well as Pinkberry, Don Julio Tequila, and Watch Gang.
Our roundup of stage design ideas this week included the Girlboss Rally business conference, held in New York in November. It brought together more than 600 attendees and 30 speakers to discuss the meaning of success. The event featured a feminine, cheery color palette of pinks, reds, oranges, and whites. The stage design by the Gathery offered a simple—yet stylish—backdrop of curved shapes that picked up the same colors and styles as the rest of the conference.
Also from the stage design roundup was a kickoff event for New York Comic Con in October. Clickspring Design transformed a nightclub into a futuristic world featuring a “cyberpunk, neon-noir” look meant to evoke Blade Runner 2049, one of the movies being promoted at the convention. Designers used reflective finishes, LED video displays, glowing neon, and materials such as corrugated polycarbonate to create an eye-catching stage design. The event was produced by CAA and ReedPop.
The 65th annual Crystal Charity Ball, held at Dallas’ Hilton Anatole's Chantilly Ballroom in December, featured "An Evening in the Alps” theme. The decor included crystals, sparkling lights, trees and winter florals, fake snow, hanging lanterns, snowy mountain scenes painted on backdrops, and more; Tom Addis Productions Inc. designed the event. The ball raised $5.8 million for eight non-profit organizations that serve children.
Benefiting Kids Beating Cancer, the Hats & Heroes Masquerade Ball, which was held at the Waldorf Astoria Orlando in September, featured a Phantom of the Opera theme, which was reflected in the dessert dishes. The event raised $850,000 for the Kids Beating Cancer pediatric transplant center programs.
