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EVENT ENGAGEMENT IDEAS

January 20, 2018
Spotify Summer Party
Spotify Summer Party

Spotify hosted a summer block party for its 750 employees on June 8. Held at the Knockdown Center in Queens, New York, the event featured basketball courts, a disco ball, a roller rink, a 1977 Cadillac Coupe DeVille photo booth, and a performance by T-Pain. An interactive graffiti wall allowed guest to spray paint their own designs. The event was planned and produced by Tinsel & Twine. 

Photo: Courtesy of Tinsel & Twine
Comedy Central’s 'Broad City' Coloring Book at Comic-Con International
Comedy Central’s 'Broad City' Coloring Book at Comic-Con International

Comic-Con International, which was held from July 20 to 23 in San Diego, is known for over-the-top stunts and interactive fan experiences. Comedy Central series Broad City got in on the action for the first time this year with a life-size coloring book activation. Illustrations designed by Broad City artist Mike Perry covered the walls and furniture.

Photo: Courtesy of Comedy Central
Comedy Central’s 'Broad City' Coloring Book at Comic-Con International
Comedy Central’s 'Broad City' Coloring Book at Comic-Con International

Throughout the long weekend, attendees used neon paint to add color. The activation—which took place at the San Diego Wine & Culinary Center—also offered Broad City-inspired manicures and temporary tattoos.

Photo: Courtesy of Comedy Central
Long Beach Convention Center’s Opening Party for the Cove
Long Beach Convention Center’s Opening Party for the Cove

On July 20, the Long Beach Convention Center opened its newest event space, the Cove, with a street party that included food trucks and games such as ping-pong and foosball. In honor of Long Beach's history as a port town, and to tie into Pow Wow Long Beach, which created large outdoor murals around the city, the event at the Cove featured large shipping containers that guests could paint throughout the evening. The containers were provided by Duncan & Son Lines. 

Photo: Claire Hoffman/BizBash
Champagne Creative Group at BizBash Live
Champagne Creative Group at BizBash Live

At BizBash Live: Los Angeles and BizBash Live: Florida, held on July 19 and May 4, respectively, Champagne Creative Group encouraged guest participation at its booth with a giant coloring book.

Photo: Ashley Lowery/Haute Photography and Vidoegraphy
Michaels' Martha Stewart Crafts Product Launch
Michaels' Martha Stewart Crafts Product Launch

To mark the launch of her new line at Michaels, Martha Stewart hosted a colorful, interactive paint party at Hudson Studios in New York on June 15. David Stark Design and Production built a colorful house facade out of 2,710 bottles of home-decor paint and watercolor-craft paint. Guests were invited to grab paint brushes from window boxes, then go to work painting everything inside the house—including rugs, couches, lampshades, duvet covers, nightstands, and more. Organizers wanted to show the versatility of the paint, which can be used on fabric, wood, glass, ceramic, and metal surfaces. 

Photo: Michael Loccisano/Getty Images for the Michaels Companies
Los Angeles Taste of the Nation
Los Angeles Taste of the Nation

Taste of the Nation for No Kid Hungry draws top chefs and mixologists who donate their time and efforts to end childhood hunger in America. The 2017 event, which was held on June 11 at Media Park in Los Angeles, included tastes from more than 40 restaurants, breweries, wineries, and mixologists. Guests were invited to grab a paint brush and contribute to a mural using paint supplies donated by Yoobi.

Photo: Claire Hoffman/BizBash
Raw Design’s “Raw” Party
Raw Design’s “Raw” Party

Toronto architectural studio Raw Design hosted its annual “Raw” party in June 2015, taking over a 3,000-square-foot industrial space. The 3,000 guests became an “army of artists,” according to organizer Kim Graham, and were invited to help create a giant paint-by-numbers picture, spray paint onto other guests, write on the wall, and paint on bottles at the bar.

Photo: Bobby Gundu
Diffa Chicago’s Dining by Design
Diffa Chicago’s Dining by Design

At Diffa Dining by Design at Chicago’s Merchandise Mart in November 2015, doodling was encouraged at the table designed by Allsteel and Henricksen. The design incorporated pages plucked from adult coloring books, and centerpieces held crayons and colored pencils.

Photo: Barry Brecheisen for BizBash
Macy's Oasis at Panorama
Macy's Oasis at Panorama

Art doesn’t have to involve paints and markers. At the inaugural Panorama music festival, held on Randall’s Island in New York in July 2016, Macy's partnered with LeadDog Marketing Group to produce the Macy's Oasis. The lounge gave festivalgoers a chance to relax, and featured a string art wall created by attendees.

Photo: Taylor McIntyre/BizBash
AFR's Coloring Book Tables
AFR's Coloring Book Tables

In 2016, national furniture rental company AFR introduced a new initiative called #ColorYourEvents, which allows guests to grab a marker and color in branded decals that are adhered to tabletops. Clients provide the artwork and markers, and AFR handles the decal printing and pasting. Pricing depends on the item and the size.

Photo: Michele Kyle Photography for BizBash
Coca-Cola Backyard BBQ at New York City Wine & Food Festival
Coca-Cola Backyard BBQ at New York City Wine & Food Festival

At the New York City Wine & Food Festival, held in October 2016 at Piers 92 and 94, a Coca-Cola-sponsored barbecue showcased a giant illustration of New York that guests were encouraged to color in throughout the event's duration. The illustration was created by Robert Gerdts, artistic director of Warren Moore Events.

Photo: Taylor McIntyre/BizBash
Toyota at Art Basel
Toyota at Art Basel

During Art Basel, which took place December 7 to 10 in Miami Beach, Toyota and its agency, Burrell, worked with Lightwave to create an emotion-technology experience to promote the new C-HR subcompact SUV. Before sitting in the car, guests were fitted with wristband heart monitors that tracked their emotional response as they were immersed in an audiovisual experience that included projection mapping on the vehicle’s windows. After they stepped out of the car, a line graph of their heart rate data was projected onto an eight-foot circular canvas, and painters from Lightwave Studio added brushstrokes to turn it into a custom piece of art.

Photo: Courtesy of Lightwave
Belgian Roof Day
Belgian Roof Day

Facial recognition can now be used to streamline event check-in. The organizers of Belgian Roof Day, a trade show for the roofing industry held in Brussels, tested this technology from Zenus at its most recent event in November. About a week before the event, attendees received an email inviting them to upload a headshot to speed up check-in. At the event, those who chose to participate could use a separate “fast lane” that had a screen with a camera attached. When the system recognized the guest standing in front of the camera, the screen would turn green, display a personalized welcome message, and prompt them to pick up their badge at a nearby kiosk.

Photo: Courtesy of Zenus
Acura at the Sundance Film Festival
Acura at the Sundance Film Festival

At the Sundance Film Festival in January, presenting sponsor Acura gave guests a personalized driving experience using virtual reality and brain wave technology. Guests sat inside a spherical motion simulator equipped with a performance driver’s seat and 30 biometric sensors that measured things such as their brainwaves, heartbeat, and facial expressions. Then the scene that unfolded for 90 seconds on the screen in front of them changed based on their inputs, affecting speed, acceleration, colors, sound, and more. Each participant received a shareable picture that showed them during the experience along with a graphical presentation of their mood. The Moods Roads experience reached 2.5 million people through social sharing. Acura’s Sundance experience was created by George P. Johnson, Spinifex Group, GMUNK, Tool of North America, and MullenLowe.

Photo: Courtesy of Spinifex Group
Naked Juice Mobile Tour
Naked Juice Mobile Tour

To promote the release of Naked Juice’s Naked Pressed juice, the brand used a solar-powered vehicle that drove from New York to the Santa Monica Pier in March, with a stop in between for five days at South by Southwest in Austin. The truck, created by Future Colossal in partnership with Ignition Factory, had an automatic juice dispenser and a 10-foot interactive display that was used for a multi-player game with consumers at the stops at SXSW and Santa Monica. Using gesture tracking and wireless tablets, the game pitted three players against each other to capture and juice falling produce. At the end of each game the truck automatically dispensed bottles of juice. The solar array powered the game and also doubled as an awning to shield players from sun and rain.

Photo: Courtesy of Naked Juice
Linkin Park on 'Jimmy Kimmel Live'
Linkin Park on 'Jimmy Kimmel Live'

In May, Linkin Park played a free show on the backlot stage at Jimmy Kimmel Live in Los Angeles. The show was free and not ticketed, but the band wanted a way to connect with those who attended after the performance. To do that, it worked with Ampsy, which provides hyper-local social content aggregation, visualization, and analytics. Ampsy used social geofencing to discover posts on social media from people at the concert so the band could thank fans directly and offer them merchandise and other perks.

Photo: Courtesy of Ampsy and Jimmy Kimmel Live
Super Bowl LI
Super Bowl LI

At Super Bowl LI in January, the Houston Host Committee gave fans the chance to take a virtual trip to Mars. Future Flight was a 90-foot drop tower that used virtual reality and audio to make riders feel as if they were traveling to Mars, landing on the planet with a few seconds to look around, and then dropping back down to earth and landing on the 50-yard line of a fan-filled NRG Stadium just in time for kickoff. The ride was designed by IDEAS, an Orlando-based experience design agency, and created in partnership with NASA, GES, ImaginNow, Exline Design and Architecture, and A.R.M. Houston is the home of the NASA Johnson Space Center and NASA has a goal of getting to Mars by 2030.

Photo: Courtesy of GES
Honda at the Los Angeles Auto Show
Honda at the Los Angeles Auto Show

At the Los Angeles Auto Show in December, Honda worked with Spinifex Group and George P. Johnson to create an augmented-reality experience for visitors. As guests walked around the newest Honda Accord wearing a Microsoft Hololens headset, six stories about the vehicle appeared in their view. For example, standing outside the car a hologram version of the new turbocharged engine appeared to float out of the hood to show how it works. As guests sat in the driver’s seat, they experienced different traffic scenarios that were simulated through the windshield in front of them.

Photo: Courtesy of Honda
ABC at Comic-Con International
ABC at Comic-Con International

At Comic-Con International in San Diego in July, ABC used an interactive hologram of Captain Hook in its exhibit space to promote Once Upon a Time. The hologram, created by VNTANA, would speak to attendees about the upcoming season and then invite guests to engage in a sword fight.

Photo: Coutesy of VNTANA
Ford at the North American International Auto Show
Ford at the North American International Auto Show

At the North American International Auto Show in Detroit in January, Ford created a virtual-reality experience to help consumers see how the brand is committed to the “Future of Mobility.” Twelve guests at a time sat in the chairs and donned headsets, which made it feel as if a giant drone was lifting them in the air and flying them around a futuristic city. During the flight, the drone would pause to hover over certain scenes to provide more in-depth information about Ford’s mobility vision. Examples of the content in the experience included two friends using their FordPass app, a driver parking using pre-booking and autonomous vehicle technology, and a demonstration of what cars look like when you don’t need to hold a steering wheel. The flight also included some moments just for fun, such as diving down the side of a skyscraper and zooming down city streets. According to Imagination, which created the VR experience, 9,400 riders participated.

Photo: Courtesy of Ford
Intel at Mobile World Congress
Intel at Mobile World Congress

At Mobile World Congress in Barcelona in late February and early March, a massive wall of digital pin art served as the backdrop for Intel’s exhibit booth to provide an eye-catching example of the hyper-connectivity that will be available with 5G, the next generation of wireless technology that’s set to be available in 2020. Dubbed Wonderwall and designed by 2LK and Moving Brands, the 1,248-square-foot high-density LED panel reacted to what was taking place nearby, changing pin sizes, colors, angles, density, and more based on the movement and sounds coming from people in front of it. “It had moments when it was very active and it had moments which were really quiet, when you might mistake it for an inert, physical wall. It was that modulation between those modes which we were hoping would make people interested in the space,” said Glen Yeoh, motion design director at Moving Brands.

Photo: Courtesy of Moving Brands
In August, Simple Booth debuted a new product called LiveFeed. In conjunction with the company’s HALO photo booth platform, LiveFeed displays the guests’ photos in a real-time gallery, which can be projected or viewed on screens.
In August, Simple Booth debuted a new product called LiveFeed. In conjunction with the company’s HALO photo booth platform, LiveFeed displays the guests’ photos in a real-time gallery, which can be projected or viewed on screens.
Photo: Courtesy of Simple Booth
For the Propel Co:Labs Fitness Festival in August, strategic marketing agency Invisible North designed a photo booth set that channeled the color and energy of Propel’s #LetsGetUgly campaign. Guests used the vignette’s fitness props while getting snapped by tech partner Super A-OK’s A-1 Array multi-camera photo system, which captured the moment in a 180-degree GIF.
For the Propel Co:Labs Fitness Festival in August, strategic marketing agency Invisible North designed a photo booth set that channeled the color and energy of Propel’s #LetsGetUgly campaign. Guests used the vignette’s fitness props while getting snapped by tech partner Super A-OK’s A-1 Array multi-camera photo system, which captured the moment in a 180-degree GIF.
Photo: Courtesy of Propel
HL Group and Natuzzi Italia developed a balloon installation photo booth in collaboration with the Bosco for the Italian furniture brand’s event in May, which featured art by New York artists Ed Granger, Jon Burgerman, and Hektad that was inspired by Natuzzi Italia’s Re-vive chair. Guests splattered paint and decorated a backdrop of black and white balloons with vibrant colors from a branded paint can, creating their own works of art in front of a GIF photo booth.
HL Group and Natuzzi Italia developed a balloon installation photo booth in collaboration with the Bosco for the Italian furniture brand’s event in May, which featured art by New York artists Ed Granger, Jon Burgerman, and Hektad that was inspired by Natuzzi Italia’s Re-vive chair. Guests splattered paint and decorated a backdrop of black and white balloons with vibrant colors from a branded paint can, creating their own works of art in front of a GIF photo booth.
Photo: Kelsey Stanton/BFA.com
At a Lancôme event in June, HL Group worked with the Bosco to build a custom setup for a slow-motion GIF photo booth that was inspired by the whimsical packaging of the beauty brand’s product collection with fashion designer Olympia Le Tan. Guests frolicked on a fluffy oversize cloud set against a backdrop of Le Tan’s doodles.
At a Lancôme event in June, HL Group worked with the Bosco to build a custom setup for a slow-motion GIF photo booth that was inspired by the whimsical packaging of the beauty brand’s product collection with fashion designer Olympia Le Tan. Guests frolicked on a fluffy oversize cloud set against a backdrop of Le Tan’s doodles.
Photo: Kent Miller
To promote its film A Ghost Story, in which Casey Affleck appears as an apparition in a white sheet, film production company A24 worked with designer Steven Jos Phan and digital design shop Watson DG to create a pop-up in New York in July. The tongue-in-cheek “Ghost Store” invited people to get fitted for a sheet of their own.
To promote its film A Ghost Story, in which Casey Affleck appears as an apparition in a white sheet, film production company A24 worked with designer Steven Jos Phan and digital design shop Watson DG to create a pop-up in New York in July. The tongue-in-cheek “Ghost Store” invited people to get fitted for a sheet of their own.
Photo: Courtesy of Watson DG
Guests posed in a low-fi photo booth designed to match the sterile, abstract space. The photos were uploaded, and guests left with both a Polaroid-inspired print as well as a digital version to share on social media.
Guests posed in a low-fi photo booth designed to match the sterile, abstract space. The photos were uploaded, and guests left with both a Polaroid-inspired print as well as a digital version to share on social media.
Photo: Courtesy of Watson DG
FoxTales’ gravity-defying StoryRoom is a rotating 360-degree visual experience. The room and video camera rotate in unison, creating the illusion of guests crawling up the wall and dancing on the ceiling. For Comic-Con International in July, the New York-based experiential marketing firm customized the StoryRoom with branding for FX’s comedy-drama Atlanta.
FoxTales’ gravity-defying StoryRoom is a rotating 360-degree visual experience. The room and video camera rotate in unison, creating the illusion of guests crawling up the wall and dancing on the ceiling. For Comic-Con International in July, the New York-based experiential marketing firm customized the StoryRoom with branding for FX’s comedy-drama Atlanta.
Photo: Brittany Keene
Another new FoxTales product is StoryStage, an 8- by 8-foot platform outfitted with a 10-foot-high aerial-mounted camera that shoots images from above. StoryStage launched in January at Canon’s C.E.S. booth. The company recruited Hawaiian artist Aaron Kai to create an abstract piece that was inspired by Canon’s theme “Visionaries Welcome” and the slogan “See Impossible.” The aerial photo snapped by the Canon 5D Mark III then became a custom animation.
Another new FoxTales product is StoryStage, an 8- by 8-foot platform outfitted with a 10-foot-high aerial-mounted camera that shoots images from above. StoryStage launched in January at Canon’s C.E.S. booth. The company recruited Hawaiian artist Aaron Kai to create an abstract piece that was inspired by Canon’s theme “Visionaries Welcome” and the slogan “See Impossible.” The aerial photo snapped by the Canon 5D Mark III then became a custom animation.
Photo: Courtesy of FoxTales
This summer, the Bosco unveiled a new video booth that is inspired by the video confessional format perfected on reality television. Guests are able to make what feels like a mini music video, then instantly share it on their social media feeds. The videos can be customized by using faster cuts or slow motion, plus they can be branded with a watermark or an animated title card at the end. Click here to watch the booth in action.
This summer, the Bosco unveiled a new video booth that is inspired by the video confessional format perfected on reality television. Guests are able to make what feels like a mini music video, then instantly share it on their social media feeds. The videos can be customized by using faster cuts or slow motion, plus they can be branded with a watermark or an animated title card at the end. Click here to watch the booth in action.
Photo: Courtesy of the Bosco
Sponsor Shell set up it Shell Synergy Food Truck outside of Convene. The activation invited attendees to 'jump for their lunch,' which was an interactive way for the brand to showcase its energy innovations and #Makethefuture initiative. A digital screen on the truck showed how much energy people generated when they jumped. The activation was produced by J. Walter Thompson London.
Sponsor Shell set up it Shell Synergy Food Truck outside of Convene. The activation invited attendees to "jump for their lunch," which was an interactive way for the brand to showcase its energy innovations and #Makethefuture initiative. A digital screen on the truck showed how much energy people generated when they jumped. The activation was produced by J. Walter Thompson London.
Photo: Will Ragozzino
At meeting space Convene at 237 Park Avenue, this year's festival hub, sponsor 3M activated a digital Wonder Wall that curated words from content attendees posted on social media about the festival. The wall was designed by GMR Marketing.
At meeting space Convene at 237 Park Avenue, this year's festival hub, sponsor 3M activated a digital Wonder Wall that curated words from content attendees posted on social media about the festival. The wall was designed by GMR Marketing.
Photo: Will Ragozzino
3M's Wonder Wall featured an interactive 'rainfall' element that allowed attendees to interrupt the falling digital water through their body movements, creating colorful figures on the screen.
3M's Wonder Wall featured an interactive "rainfall" element that allowed attendees to interrupt the falling digital water through their body movements, creating colorful figures on the screen.
Photo: Will Ragozzino
The festival hub featured a gallery of oversize magazine covers of past issues of Fast Company.
The festival hub featured a gallery of oversize magazine covers of past issues of Fast Company.
Photo: Will Ragozzino
Bumble Bizz, a new networking feature from dating app Bumble, hosted its Hive Pollination Station at the festival hub. The station featured ceiling branding, which was designed by Fast Company art director Katie Flanagan and installed by Burst Visuals.
Bumble Bizz, a new networking feature from dating app Bumble, hosted its Hive Pollination Station at the festival hub. The station featured ceiling branding, which was designed by Fast Company art director Katie Flanagan and installed by Burst Visuals.
Photo: Will Ragozzino
The Bumble Bizz area offered one-on-one mentoring sessions from a mix of business leaders.
The Bumble Bizz area offered one-on-one mentoring sessions from a mix of business leaders.
Photo: Will Ragozzino
The Bumble Bizz station also featured a branded coffee bar.
The Bumble Bizz station also featured a branded coffee bar.
Photo: Will Ragozzino
U.C.L.A. partnered with the festival as part of its U.C.L.A. Optimists initiative, which explores how the power of optimism can change the world. The university's onsite activation was an interactive gallery wall, which was designed by Fast Company art director Carly Stern and fabricated by Duggal Visual Solutions. Guests could flip through notable university alumni via iPads mounted on the wall.
U.C.L.A. partnered with the festival as part of its U.C.L.A. Optimists initiative, which explores how the power of optimism can change the world. The university's onsite activation was an interactive gallery wall, which was designed by Fast Company art director Carly Stern and fabricated by Duggal Visual Solutions. Guests could flip through notable university alumni via iPads mounted on the wall.
Photo: Will Ragozzino
Looking to top last year's event in Manhattan, AOL hosted its 2014 NewFront at the Duggal Greenhouse, a 35,000-square-foot space in the Brooklyn Navy Yard. The event's planners and producers paid a lot of attention to the transportation logistics, organizing ferries and providing staffers to guide guests from the dock to the venue.
Looking to top last year's event in Manhattan, AOL hosted its 2014 NewFront at the Duggal Greenhouse, a 35,000-square-foot space in the Brooklyn Navy Yard. The event's planners and producers paid a lot of attention to the transportation logistics, organizing ferries and providing staffers to guide guests from the dock to the venue.
Photo: Bryan Bedder/Getty Images for AOL
Inside the space, the NewFront's planning and production team customized the space with hanging banners and a chandelier that measured more than 100 feet in diameter.
Inside the space, the NewFront's planning and production team customized the space with hanging banners and a chandelier that measured more than 100 feet in diameter.
Photo: Chris Pearce
To accommodate the larger guest list and create an immersive concept for the presentation, the producers built a theater-in-the-round, with a relatively small stage in the center. Two curvilinear screens—each 120 feet long and 30 feet tall—hung overheard, offering an almost 360-degree view of the content displayed.
To accommodate the larger guest list and create an immersive concept for the presentation, the producers built a theater-in-the-round, with a relatively small stage in the center. Two curvilinear screens—each 120 feet long and 30 feet tall—hung overheard, offering an almost 360-degree view of the content displayed.
Photo: Bryan Bedder/Getty Images for AOL
AOL chairman and C.E.O. Tim Armstrong made a point to address the location and used the Brooklyn Bridge as a metaphor for how the media company is the connector between digital and televised content.
AOL chairman and C.E.O. Tim Armstrong made a point to address the location and used the Brooklyn Bridge as a metaphor for how the media company is the connector between digital and televised content.
Photo: Bryan Bedder/Getty Images for AOL
The venue's mezzanine was turned into a V.I.P. lounge, and producers made sure the content shown on the screens was visible from the elevated space.
The venue's mezzanine was turned into a V.I.P. lounge, and producers made sure the content shown on the screens was visible from the elevated space.
Photo: Bryan Bedder/Getty Images for AOL
The relatively simple stage and seating setup was designed to make the screens and content displayed the focal point of the presentation.
The relatively simple stage and seating setup was designed to make the screens and content displayed the focal point of the presentation.
Photo: Chris Pearce
When the presentation finished, the audience of nearly 1,700 media buyers, ad executives, and press remained in the venue for the after-party. The chandelier's LED strips changed color, matching the hues of the lighting.
When the presentation finished, the audience of nearly 1,700 media buyers, ad executives, and press remained in the venue for the after-party. The chandelier's LED strips changed color, matching the hues of the lighting.
Photo: Chris Pearce
The biggest visual of the after-party was the bar, a piece that measured 30 feet in diameter and was embedded with more than 100 devices streaming content.
The biggest visual of the after-party was the bar, a piece that measured 30 feet in diameter and was embedded with more than 100 devices streaming content.
Photo: Chris Pearce
The bar's concept was designed to match AOL's messaging for the evening—that its content can be accessed on any device at any time.
The bar's concept was designed to match AOL's messaging for the evening—that its content can be accessed on any device at any time.
Photo: Chris Pearce
Even the T-shirts screen printed on site matched the night's theme of 'Connected.'
Even the T-shirts screen printed on site matched the night's theme of "Connected."
Photo: Chris Pearce
The theme was also displayed alongside the food, catered by Pinch Food Design.
The theme was also displayed alongside the food, catered by Pinch Food Design.
Photo: Bryan Bedder/Getty Images for AOL
Green-screen catwalks, the latest invention from the Bosco, debuted at this year’s Coachella Valley Music and Arts Festival in partnership with H&M. Event guests were styled in H&M gear; then, they chose a motion-graphic backdrop from a selection of some 25 styles and walked or danced in place on a moving treadmill. Using green-screen-compositing technology, the Bosco staffers created videos of users walking virtual runways, and the festivalgoers were able to instantly share their six-second videos across all social media platforms. Pricing on rentals varies per activation, and the booths can be set up at events throughout the United States and Canada.
Green-screen catwalks, the latest invention from the Bosco, debuted at this year’s Coachella Valley Music and Arts Festival in partnership with H&M. Event guests were styled in H&M gear; then, they chose a motion-graphic backdrop from a selection of some 25 styles and walked or danced in place on a moving treadmill. Using green-screen-compositing technology, the Bosco staffers created videos of users walking virtual runways, and the festivalgoers were able to instantly share their six-second videos across all social media platforms. Pricing on rentals varies per activation, and the booths can be set up at events throughout the United States and Canada.
Photo: Courtesy of the Bosco
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Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Most Popular
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Brands & Event Pros
Industry Innovators 2025: Sephora
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
Chicago
9 New Venues in Chicago for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
The Talbott Hotel
Sponsored
The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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