Foregoing a traditional trade booth this year, computer and mobile accessories company Logitech hosted an experiential and social activation in the form of a branded food truck, which served waffles and other treats inspired by the company’s newest products.
The onsite truck, which was designed by Praytell, was coupled with a Twitter promotion for attendees and fans, driven by the hashtag #LogiTreats. Guests who shared photos on Twitter with the hashtag were entered to win products and prizes.Â
The main draw of the booth was a gravity room photo booth that promoted the brand’s new product the QuickStand Eco, which lets people sit and stand at their desks. Attendees could take gravity-defying photos at the booth, with photo technology provided by EventsTag.
