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March 24, 2018
Norton Museum of Art’s Annual Gala
Norton Museum of Art’s Annual Gala

Nearly 400 people attended the museum’s annual benefit and after-party in West Palm Beach, Florida, in February, which honored trustee Gilbert Maurer for spearheading the New Norton, the expansion project that’s in its final year of construction. The evening raised more than $1 million to support the museum’s programs and exhibitions.

Photo: Capehart Photography
The Birthday Party Project’s Birthday Party
The Birthday Party Project’s Birthday Party

In January at the Bomb Factory in Dallas, the Birthday Party Project, which hosts monthly birthday parties at homeless and transitional living facilities across the country, celebrated its own birthday with help from Gifts for the Good Life. The design duo created the Joy Store, in collaboration with Emily Clarke Events, for the event, a pop-up fund-raising station that featured goods, including watches, hoodies, hats, and superhero costumes, for kids and adults with low price points, allowing all guests to participate.

Photo: Kiss Me for Eternity
University of Chicago Laboratory Schools’ Connections Gala
University of Chicago Laboratory Schools’ Connections Gala

At the University of Chicago Laboratory Schools’ Connections gala, held in March at the Geraghty, Kehoe Designs created clever sports decor using sporting equipment such a golf balls, tennis rackets, and baseball bats. Plus, guests were given donation “leaves” on necklaces where they could indicate their donation amount and add it to a large “giving tree.”

Photo: Courtesy of Kehoe Designs
All About Balloons
All About Balloons

This massive 40-foot-tall installation from All About Balloons featured almost 6,000 confetti-filled, custom-branded, and lighted balloons. The company’s eight-foot-tall balloon robot named Rupert was also on the trade show floor.

Photo: Taylor McIntyre/BizBash
Balloons
Balloons
At an AOL event in New York in April, hors d’oeuvres by Pinch Food Design were presented on platters that hung from helium-filled balloons.
Photo: Phillip Angert
Willy Chyr
Willy Chyr
The Chicago-based balloon artist Willy Chyr, who creates large-scale sculptures for brands and events, brought his largest piece yet to the convention centre.
Photo: Arash Moallemi
The event celebrated Marwen's 25th anniversary, or silver birthday. To underscore the theme, guests entered the dinner tent through a tunnel of silver balloons.
The event celebrated Marwen's 25th anniversary, or silver birthday. To underscore the theme, guests entered the dinner tent through a tunnel of silver balloons.
Photo: Joseph R. Palmer
Veuve Clicquot Carnaval
Veuve Clicquot Carnaval

The fourth edition of Veuve Clicquot Carnaval took place March 10 at Museum Park in Miami. Decor at the event included baby pink palm trees made from feathers.

Photo: John Parra/Getty Images for Veuve Clicquot
Swarovski’s Red Carpet Times Square Event
Swarovski’s Red Carpet Times Square Event

To celebrate the Oscars on Sunday, Swarovski hosted “Red Carpet Moments: Sparkle Like the Stars in Times Square” at its flagship store. The event featured a silver carpet entrance and a video booth that invited guests to take 15-second video clips against a crystal backdrop. The videos were live streamed on a digital billboard above the store. The jewelry brand partnered with the Gathery on the event concepts and execution.

Photo: Ryan Kobane
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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