For the OpenStack Summit in Austin in 2016, ImageThink created a graphic with tips for attendees that organizers displayed in the registration area.
At Content Marketing World, September 4 to 7 in Cleveland, Kingman Ink produced a PDF version of the visual notes its artists created from 20 sessions at the event. The company sent the PDF to attendees who requested a copy.
Bravo partnered with digital marketing agency 360i to promote the second season of its scripted series Imposters with an interactive event at SXSW in Austin in March. Taking inspiration from the series’s lead con artist character, Bravo sent out invites to a self-described lavish event. But when guests arrived they found the venue to be an empty parking lot with three elaborate sets: one depicting a luxury yacht, one depicting a private jet, and one depicting a fancy ice hotel. Guests who posed inside of the sets received two photos—one cropped to just show the set, and one photo that was zoomed out to reveal the true setting. Attendees were encouraged to post the images on social media using the hashtag #ImpostersSweepstakes for a chance to win a luxury travel experience.
More than 4,000 people attended the two-day activation based on social media posts, and Imposters was the second-most discussed show at SXSW. High Beam Events produced the activation, while SnapFiesta and Luci contributed to the photo booth technology.
At the Chicago Theological Seminary’s 2016 conference, Ink Factory created a 7- by 20-foot mural illustrating content from sessions.
