The lounge offered an Instagram photo printing station provided by Luster.Â
Fooji is an experiential marketing platform that specializes in brand promotions that involve fan interactions on social media platforms followed by a physical delivery. The company partnered with HBO to promote the new season of Silicon Valley in March. Twitter users who tweeted the hashtag #Sliceline and the pizza emoji had a chance to win a pizza. More than 1,000 pizzas were delivered to fans of the show nationwide, and select fans had pizza delivered via drone.
Click here to see the drone delivery in action.
To promote Avengers: Infinity War, which premiered April 27, Fooji partnered with Marvel Studios to delivered 4,000 pieces Avengers-theme merchandise including figurines, apparel, and augmented-reality kits 10 days before the film’s premiere. Nearly 40,000 people participated in the promotion by tweeting the hashtags #10Days, #InfinityWar, and the hashtags of specific characters in the film. Select winners were surprised by actors in the film such as Josh Brolin and Vin Diesel, who delivered prizes in person.
Click here to see Josh Brolin surprise a fan.
Overheard LA invited event guests and talent—including singer and The Real Housewives of Beverly Hills’ Erika Jayne—to create and share custom memes at a photo booth.Â
