Summer Inspiration

On Tuesday, Belvedere Vodka launched its new Ginger Zest product with a V.I.P. event created by Jack Morton Worldwide at NoMad SoHo. Chef and wellness expert Candice Kumai hosted, and a step-and-repeat consisted of lemons, ginger, limes, and grapefruit—all ingredients that Ginger Zest is made with.

For a private corporate event on Ellis Island in New York, design firm Tinsel created Cuban-inspired decor and catering ideas. The center of the bar showcased a giant tower made from bananas; pink lighting created a unique, artsy effect.

For a recent product launch in Los Angeles, skincare brand Kiehl’s worked with HL Group to create an immersive, Instagram-friendly pop-up with nature- and science-inspired details. Bars were covered in greenery, while oranges tied into the event’s overall vitamin C theme (a nod to the product's main ingredient). Orange-infused cocktails were poured from beakers and test tubes.

The National Association for Catering and Events (NACE) had an enchanted forest theme for a fund-raising gala in Washington. A nod to the poisoned apple in Snow White and the Seven Dwarfs, escort cards were attached to bright red apples.

Earlier this month, Mike’s Hard hosted an Instagram-friendly pop-up in New York. Dubbed “Bright Side,” the space took on a lemon theme meant to evoke happiness. A step-and-repeat made of greenery housed lemons and bottles of Mike’s Hard.

The Mike’s Hard pop-up was produced by Geo Events and designed by Havas Formula. An infinity room filled with lemons created a unique photo op.

For Svedka’s Rio Carnival summer party in Los Angeles, event producers BMF Media Group used a variety of colorful fruits to decorate the space. Instead of vases, pineapples housed vibrant floral arrangements.

Also at the Svedka party, fresh fruit decorated an eye-catching logo that floated in a pool.

At a Godiva product launch in New York, a custom table that continued up a wall featured artfully arranged truffles along with fresh fruit, nuts, and spices, all set in a bed of melted chocolate.

For a party at a spa, Chicago-based designer Debi Lilly created a colorful bar backdrop using Nutrisoda cans stacked in acrylic cubes with color-blocked fresh fruit.

Edge Floral Event Designers used sugared grapes and pears in a centerpiece during an ILEA tabletop challenge in Washington.

J.C. Penney built its own garden patch in the middle of Times Square to herald the launch of the Joe Fresh Kids collection. The activation, produced by MKG, featured a wall of oranges that served as the backdrop to the bar, where staff poured complimentary cups of freshly squeezed orange juice.

For the Sun Life Global Investments launch in Toronto, tall vases filled with lemons and calla lilies topped bars and food stations throughout the venue.

Spanish gin brand Gin Mare celebrated its U.S. launch by bringing its international Med Rooftops series to New York. Produced and designed by BMF Media Group, the party featured a wall of wooden crates that showcased the Gin Mare bottles paired with fruit and greenery. The giant installation also served as an unconventional step-and-repeat.

Bright colors from mounted greenery and oranges popped in the clean design of a bar from Aperol, which was located inside the Grand Tasting tent at the 2017 South Beach Wine & Food Festival in Miami.