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NR Ideas

May 18, 2018
For the Sun Life Global Investments launch in Toronto, tall vases filled with lemons and calla lilies topped bars and food stations throughout the venue.
For the Sun Life Global Investments launch in Toronto, tall vases filled with lemons and calla lilies topped bars and food stations throughout the venue.
Photo: BizBash
Spanish gin brand Gin Mare celebrated its U.S. launch by bringing its international Med Rooftops series to New York. Produced and designed by BMF Media Group, the party featured a wall of wooden crates that showcased the Gin Mare bottles paired with fruit and greenery. The giant installation also served as an unconventional step-and-repeat.
Spanish gin brand Gin Mare celebrated its U.S. launch by bringing its international Med Rooftops series to New York. Produced and designed by BMF Media Group, the party featured a wall of wooden crates that showcased the Gin Mare bottles paired with fruit and greenery. The giant installation also served as an unconventional step-and-repeat.
Photo: Charles Roussel/BFA.com
For a party at a spa, Chicago-based designer Debi Lilly created a colorful bar backdrop using Nutrisoda cans stacked in acrylic cubes with color-blocked fresh fruit.
For a party at a spa, Chicago-based designer Debi Lilly created a colorful bar backdrop using Nutrisoda cans stacked in acrylic cubes with color-blocked fresh fruit.
Photo: Amanda Sudimack & Associates
Shoe brand Sole Society hosted a lunch at Marie Gabrielle Restaurant in Dallas in April. The influencer-heavy event had Palm Springs-inspired decor, including a simple-yet-eye-catching floral photo backdrop.
Shoe brand Sole Society hosted a lunch at Marie Gabrielle Restaurant in Dallas in April. The influencer-heavy event had Palm Springs-inspired decor, including a simple-yet-eye-catching floral photo backdrop.
Photo: Courtesy of Sole Society
Clear umbrellas and glittering beads hung from the ceiling in the spring area. The sound of falling rain played in the background.
Clear umbrellas and glittering beads hung from the ceiling in the spring area. The sound of falling rain played in the background.
Photo: BizBash
Matthew Parker Events crafted lighting fixtures for a speakeasy-themed wedding using hats from a party supply store, decorative ribbon, corded wire, and filament bulbs.
Matthew Parker Events crafted lighting fixtures for a speakeasy-themed wedding using hats from a party supply store, decorative ribbon, corded wire, and filament bulbs.
Photo: Yvonne Wong
Giant playing cards hung over the tabletops, bent to give a sense of movement. A chessboard motif served as the backdrop for the stage.
Giant playing cards hung over the tabletops, bent to give a sense of movement. A chessboard motif served as the backdrop for the stage.
Photo: Stéphane Poirier
In a new take on the traditional photo backdrop, guests bounced on a trampoline before having their photo taken. Side rails around the custom station kept guests safe.
In a new take on the traditional photo backdrop, guests bounced on a trampoline before having their photo taken. Side rails around the custom station kept guests safe.
Photo: Roderick Peña
10. Scavenger hunts
10. Scavenger hunts
Mashable hosts a two-day conference each spring at Walt Disney World. The event, for about 300 senior-level executives from digital firms, brand leaders, senior-level marketers, and entrepreneurs, ends with a social-media-based scavenger hunt. In 2012, the networking activity took place at Epcot, where teams of five attendees worked to identify things in the park based on a set of clues and then posted photos of their findings on Instagram, tagged with #Mashcon.
Photo: Michael Cummings & Dream In Pictures
8. Digital business cards
8. Digital business cards
Add some fun and efficiency to the traditional exchange of information by giving your attendees a Poken. The device attaches to a lanyard or key chain and comes in dozens of conversation-starting designs such as a panda bear, a ninja, and a bumble bee (as well as a simple black-and-white model). The device uses near-field communication, so simply tapping two together exchanges the information stored on them, such as contact information, social network profiles, documents, videos, and Web sites. After the event, users plug the Poken into their computer's USB port to see all the people and information collected. It can also sync with mobile devices using the Poken app. Planners can create incentives for people to share their information by using the product's Game Pack.
Photo: Courtesy of Poken
Globes, from $5 to $12, available in the greater Toronto area from Southern Charm Vintage Rentals
Globes, from $5 to $12, available in the greater Toronto area from Southern Charm Vintage Rentals
Photo: Courtesy of Southern Charm Vintage Rentals
For its 2009 Once Upon a Time gala in Chicago, the Children's Place Association printed table numbers on cards designed to look like passports.
For its 2009 Once Upon a Time gala in Chicago, the Children's Place Association printed table numbers on cards designed to look like passports.
Photo: Barry Brecheisen for BizBash
Luggage tags, from $8.50 to $12 each, available nationwide from Eclectic Props
Luggage tags, from $8.50 to $12 each, available nationwide from Eclectic Props
Photo: Courtesy of Eclectic Props
Cameras, $10 each, available in the greater Toronto area from Key Event Rentals
Cameras, $10 each, available in the greater Toronto area from Key Event Rentals
Photo: ShutterBrugs Photography
Signage meant to evoke road signs pointed guests to the various activities and offerings within the Old Navy preview event.
Signage meant to evoke road signs pointed guests to the various activities and offerings within the Old Navy preview event.
Photo: Courtesy of Old Navy
The American Cancer Society’s Discovery Ball in 2013 in Chicago was dubbed “Passport to Discovery” and had a time-travel theme. As a nod to the nonprofit’s 100-year past, as well as its present and future, the fund-raiser drew inspiration from an old-fashioned train station, with props and decor including suitcases, trunks, and old street lamps. The registration desk was decorated to resemble a ticket counter.
The American Cancer Society’s Discovery Ball in 2013 in Chicago was dubbed “Passport to Discovery” and had a time-travel theme. As a nod to the nonprofit’s 100-year past, as well as its present and future, the fund-raiser drew inspiration from an old-fashioned train station, with props and decor including suitcases, trunks, and old street lamps. The registration desk was decorated to resemble a ticket counter.
Photo: Jenn Gaudreau
Globe, from $20 to $65, and vintage trunk, from $45 to $100, available throughout California from Found Vintage Rentals
Globe, from $20 to $65, and vintage trunk, from $45 to $100, available throughout California from Found Vintage Rentals
Photo: Courtesy of Found
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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