General

Prior to the tasting on Friday, the Macallan posted a photo on Twitter showing the suggested setup for participants, with one glass of ice and one of water.

The Macallan created eight Instagram accounts, one for each of the casks used in its new Edition No. 1 whiskey, and then linked to each one with tags.

By going to the individual cask profile accounts, Instagram users can learn more about the characteristics and flavors that each type of wood brings to the whiskey.

For New York Fashion Week in 2013, Nike erected a three-day installation to celebrate the launch of its Nike Free Hyperfeel running shoe. Produced by Aramique Krauthamer, the black-on-black temporary structure featured a tactile labyrinth comprising barefoot experiences that amplified nature. Three distinct physical spaces made up the labyrinth, which replicated common running surfaces like stone, sand, and grass.

The American Express name appeared on the top and bottom of the flip-flops given to each guest.

As the night wore on, the sand was filled with the imprint of the American  Express logo from the flip-flops.

A trussing system outfitted with surfboards was set up in front of a stage with a wall made of beach balls.

At the Friends of the High Line’s opening summer benefit in June 2009, held at the Pier Sixty at Chelsea Piers, hundreds of green balloons hung overhead in the cocktail area; the attached strings were intended to look like blades of grass.