HBO celebrated its new miniseries Sharp Objects—based on Gillian Flynn's novel of the same name—with a screening event on June 28 at the Bowery Hotel in New York. The event, which was designed by the Gathery, featured multiple installations inspired by the thriller, which stars Amy Adams and Patricia Clarkson. One installation was a to-scale model of the Crellin family home featured in the series.
Guests could pour cocktails inspired by the series in teacups. The bar featured the show’s key art wallpaper pattern.
A photo booth, which incorporated the wallpaper pattern from the series, invited guests mirror the poses of the characters featured in promotional images. Guests were also given bouquets to take home.
Animal-centric website the Dodo partnered with Samsung to host a dog festival on June 9 at Brookfield Place in New York. The event, which was produced by Production Glue, had paw- and bone-shaped pools for dogs to cool down in. Brand ambassadors used the S9’s slo-mo feature to capture splash moments.
Owners could choose from a selection of props to dress up their dogs, and brand ambassadors demonstrated the portrait ad low-light feature of the S9 by taking photos of the pups.
HBO launched a pop-up activation celebrating the L.G.B.T.Q. community in Provincetown, Massachusetts, on July 2. The hub will host 93 events including workshops, classes, screenings, social events, art exhibits, and appearances by talent from HBO series through August 19. Brooklyn-based creative agency the Gathery designed the 1,026-square-foot space.
Hair care brand Totalee had its grand opening party on June 28 at its new salon in Beverly Hills. The event, which was produced and designed by Sterling Engagements, featured a large sign of the brand’s logo on a wall, which included bottles of products. The event also showcased a cart decorated with hair products, fruits, and florals.
Sparkling wine was served with gold stirrers topped with the company's logo. Contemporary Catering catered the event.
Perrier celebrated the launch of a fruit juice beverage on June 19 at the Bisha Hotel in Toronto. Synchronized swimmers wearing Perrier-branded swim caps posed with branded sun umbrellas in front of a wall of fruit and greenery. The event was produced by Community and A&C.
The Visionary Group produced an E3 event inspired by CBSi’s Miami Vice in June at the Standard, Downtown rooftop in Los Angeles. The event had interactive elements including a ping-pong table and old-school arcade games that guests could play.
The Toronto Public Library Foundation hosted its annual black tie fund-raiser April 26 at the Toronto Reference Library. The event, which raised more than $692,000 for the library’s youth empowerment programs and services, incorporated its silent auction into the actual stacks with bold, purple signs promoting the auction lots. Candice & Alison designed the event.
Each table at the gala dinner portion of the event featured a Canadian author host. The list of the 43 authors and their notable books were featured on circular placemats in text printed in concentric circles.
NBC News and MSNBC brought its White House Correspondents’ Dinner after-party to the Organization of American States’ Art Museum of the Americas April 28 in Washington. A late-night treat from Occasions Caterers was cereal ice cream sandwiches. Other desserts on the menu were mini cake cones, mini housemade ice cream Drumstick-style cones, mini palmiers, and a duo of savory and sweet mini scones.
The network’s annual post-Correspondents’ Dinner brunch took place April 29 at Long View Gallery. A "House of Cards" tunnel featured oversize playing cards decorated with donkeys, elephants, the White House, and an orange-hued King. The event’s Alice in Wonderland theme was executed by event designer Adovc8.
Spotify invited 150 of Janelle Monáe’s biggest fans to celebrate her new album, Dirty Computer, April 26 at Mack Sennett Studios in Los Angeles. Four vignettes depicted various scenes from four of Monáe's new music videos. A nightclub-like space, which was inspired by the video for the song "Make Me Feel," featured graffiti, disco balls, and neon signage from Nights of Neon.
A bedroom set recreated Monáe's new video for the song "Pynk." Bon Puf provided a cotton candy machine.
Marriott announced the merger of Marriott Rewards, Starwood Preferred Guest, and Ritz-Carlton Rewards with an event April 16 at Spring Studios in New York. The stage featured a main screen with five additional screens above the stage that were each programmed to sync with the main screen. Chefs Daniel Boulud, Stephanie Izard, and Jose Garces showed off dishes inspired by their travels to Peru, China, and Spain, respectively. During Garces's presentation, the screen changed to depict images of San Sebastián in Spain. IMG Live produced the event and Symmetry Event Solutions oversaw the stage fabrication and audiovisual elements.
Bartenders affixed hotel and destination photos to cocktails with mini clothespins.
TED’s flagship conference took place April 10-14 at the Vancouver Convention Centre East. An area called the Food Trend Lab offered samples of plant-based foods and various juices and elixirs. On the menu: puffed lily pad seeds from Lily Puffs; banana milk smoothies from Moola; kombucha floats from Betterwith; and plant-based cheese by Blue Heron.
Stair clings read, "This is going to be amazing," a riff on this year's conference theme of "The Age of Amazement."
