Garnier’s Denim Jacket Bar
To celebrate her partnership with Garnier and the brand's latest product launches, brand ambassador Mandy Moore hosted a girl’s night event in May at the Hills Penthouse in West Hollywood. As part of the evening’s activities, guests could personalize Unemployed Denim jackets, which were custom made with white paint splatters and pink-stripe detailing. Pins and patches such as flowers, lips, and animals were available for guests to add to their jackets. Plus, as a way to tie in brand elements, patches of the various fruits like bananas, coconuts, avocados, papayas, and goji berries found in Garnier’s new hair masks were up for grabs.
Photo: Rachel Murray/Getty Images for Garnier
The Popup Florist’s Floral Coaster Station
For wine producer Ruffino’s Prosecco & Petals event, held in April at the Popup Florist in New York, guests designed their own coasters with various flower petals. Shadow produced the event.
Photo: Courtesy of Ruffino
We Are Knitters’ Knitting Parties
We Are Knitters helps hosts organize their own knitting parties, offering a handy planning guide as well as creating an online ticket through Eventbrite that can be shared with invitees. Guests can then purchase the crocheting or knitting kit that was selected by the host through the invite link. Plus, knitting party ambassadors (a.k.a. hosts) receive special perks like gift cards, free kits, and more.
Photo: Courtesy of We Are Knitters
DVF x Levi’s Custom Denim
To celebrate the opening of the DVF Studio x San Francisco pop-up at Gallery 308 at the Fort Mason Center in October, the fashion brand teamed up with Levi’s to offer guests custom screen-printed and embroidered denim.
Photo: Grady Brannan/FilterlessCo
L’Oréal Paris’ Card-Making Station
At L’Oréal Paris’ “Galentine’s Day” party at West Edge in New York in February 2017, Agenc created a D.I.Y. card-making station that included plenty of sparkly embellishments for personalizing greetings.
Photo: Donald Bowers/Getty Images for L'Oreal
ACL Crafts Corner
At the 16th edition of Austin City Limits in October at Zilker Park, festival-goers were able to pay to participate in craft activities such as tie-dying shirts, creating flower crowns, and painting paper umbrellas at the ACL Crafts corner, which was new to the fest.
Photo: Nadia Chaudhury for BizBash
The Neon Tea Party’s Workshops
New York-based the Neon Tea Party works with brands to create customized projects, such as D.I.Y. pearl earrings for Dial’s recent product launch event. The earring station was created to promote the household brand’s Pearl Essence 2-in-1 products. The Neon Tea Party founder Marisa Morrison can be on site to assist guests in creating their crafts.
Photo: Courtesy of Dial
The Neon Tea Party’s Workshops
In addition to jewelry making, the Neon Tea Party also offers workshops on creating pom-poms and tassels.
Photo: Courtesy of the Neon Tea Party
The Neon Tea Party’s Workshops
Morrison can also teach guests how to make mini piñatas.
Photo: Courtesy of the Neon Tea Party
