The inaugural Rosé Day L.A. was held on June 9 at Saddlerock Ranch in Malibu, California. Headlined by Moët & Chandon, the Instagram-friendly daylong picnic was designed and produced by Ben Biscotti of 1iota Productions, Tony Schubert of Event Eleven, and hospitality veterans Bobby Rossi, Sylvain Bitton, JT Torregiani, and David Jarret.
Iron Chef Marc Forgione selected gourmet food trucks for the day, and DJs including Zen Freeman and Caroline D’Amore entertained the crowd from a booth constructed of on-theme pink crates.
The team created several Instagram-friendly moments throughout the day to take advantage of the Malibu location. In one area, guests could pose inside of an oversize frame.
Another photo op featured hanging pink and white flowers. Floral Crush Studio provided flowers for the event.
Furniture from FormDecor and rentals from Town and Country added an appropriately pink touch to the outdoor event.
Moët & Chandon’s Rosé Imperial, Grand Vintage Rosé 09, and Ice Imperial Rosé were displayed as decor throughout the event. In addition, Forgione prepared a rosé-inspired menu for an invited group of celebrities and influencers; the Food Matters handled additional catering.
Another stylish seating area was located next to a Moët & Chandon-branded Airstream trailer, which had pink and red florals cascading out of the windows.
Le Méridien Hotels & Resorts is celebrating its French heritage all summer with Au Soleil: a Summer Soirée by Le Méridien. The global event series, which is taking place at the brand’s 100 hotels around the world, offers a Petit Plates menu with light, local fair, plus a soundtrack curated by Nouvelle Vague and backgammon games. Six varieties of rosé spritzers and aperitifs are also on the menu; options include the Campari Lavender Spritz, made with Campari, sparkling rosé, soda water, and lavender syrup.
Another drink on Le Méridien’s summer menu is the Royal Rosé: a mix of bourbon, Lilet Rosé, orange bitters, Peychaud bitters, and rosé champagne.
In May, Kim Crawford Wines hosted a “Sip Into Summer” rosé soiree at Chateau Marmont in Los Angeles. An elegant gold and black step-and-repeat was adorned with bottles of rosé and a variety of pink flowers.
The event served a variety of rosé-infused cocktails, including the “Rosé and Tonic”: a mix of Kim Crawford rosé, rose water, tonic, and lime. Wine bottles served as a simple—but eye-catching—bar backdrop.
Another creation was rosé sorbet. The team shared the recipe: Bring sugar and water to a boil and allowing it to simmer until the sugar dissolves. Cool and mix in Kim Crawford Rosé, then freeze in a loaf pan. Process in a food processor until its smooth, and then freeze again until it’s firm and ready to serve.
Kim Crawford Wines also celebrated the pink wine at a rosé-theme celebration in June 2017 at the Beverly Hills Hotel in Los Angeles. Wine bottles served as understated—and on-brand—decor, strung from tree branches.
The ninth annual Veuve Clicquot Polo Classic, held in June 2016 in New York, featured a rosé garden that offered guests bottles of Veuve Clicquot Rosé. Starr Catering Group created rosé-theme gourmet lunch boxes, which included kale salad, mini bottles of raspberry vinaigrette, Serrano ham sandwiches, and raspberry almond cakes.
When Toronto-based Eatertainment Special Events & Catering relocated its offices in July 2017, the company threw a summer bash with a rosé-theme room. In addition to featuring five varieties of the wine, all from Provence, France, the space offered a variety of pink macarons and a chandelier made of roses from Bloom Plus.
New York bar and lounge the Skylark is offering a customizable menu dubbed Rosé Your Way. Available on Wednesdays throughout the summer, the menu offers twists on traditional rosé beverages, created by head mixologist Johnny Swet. In the Frosé Your Way option, guests can order rosé mixed with St. Germain, cranberry juice, simple syrup, and lemon wheel, then choose between toppings including rosé gummies, seasonal fruit, or edible flowers.
The Midtown venue is also offering popsicles made with coconut sangria and Whispering Angel rosé.
For its annual conference, which took place in March, MillerCoors partnered with AgencyEA to create an exhibit for 22 beer brands at the Austin Convention Center. The Crispin Rosé hard cider bar displayed bottles of the new cider against a backdrop of greenery with oversize hot pink letters that read "Rosé all day." A pink bar was situated under a giant teepee with pink florals.
WineSociety, a California-based wine producer that launched in April, offers canned wine in rosé, red, and white blends. The 500-ml cans are just shy of a full bottle, making it one of the few canned wine options that isn’t single-serving. The wine can be ordered online, and the packaging is designed to chill fast and be lighter than bottles, making it an appropriate option for outdoor summer events.
Luxury-wedding business summit Engage! held its 24th event June 18 to 21 at Fairmont Banff Springs in Alberta, Canada. The Great White North Gala, which was held in the Van Horne Ballroom on the final night, featured a white-and-metallic winter wonderland theme with illuminated laser-cut paper centerpieces and menus designed and produced by Vanessa Kreckel of TPD Design House. Calgary-based Modern Luxe Rentals provided the tabletop rentals and chairs and Flower Artistry handled the florals, which were sourced from the region.
Grey Goose held a French Riviera-theme pop-up event series in four Canadian cities from June 21 to 30. Pop-up markets in Toronto (pictured) and Montreal featured step-and-repeats with name of the event in white letters, surrounded by an installation of hanging blue and white striped umbrellas. The installation was inspired by the brand's Riviera bottle series, in partnership with artist Quentin Monge. Pomp & Circumstance and Community Agency produced the events.
The event showcased topiary of the vodka brand's signature goose.
During a portion of the World Cup in Moscow, which ends on Sunday, Budweiser activated a double-decker Bud Boat. The boat floated on the Moskva River and offered fans access to food, entertainment, viewing screens, a barcuzzi (a Jacuzzi with a bar), and special events.
Visa, the official payment services provider of FIFA, had two lounges at the Moscow Marriott Hotel Novy Arbat and the Four Seasons Hotel Moscow for the World Cup. To highlight Russian culture, a dedicated space within the lounge area was decked out with traditional Russian wares and accessories, and during the afternoon Russian fare and delicacies such as vodka, caviar, and wine, were served. Lounge design and production was handled by Shiraz Creative.
In early June, Louis Vuitton opened up a pop-up store in the Miami Design District dedicated to its official World Cup collection. The store welcomes guests with a hexagonal structure that resembles the World Cup ball includes a reflective interior surface for snapping selfies.
The ninth edition of the online-video convention took place June 20 to 23 at the Anaheim Convention Center. To celebrate the original MTV Cribs franchise but add a modern, D.I.Y. twist, MTV tapped creative agency MKG to design an eye-catching, interactive booth built for social media. The space was designed to resemble a house, with a kitchen, a living room, and a second floor that offered a unique view of the convention center. Rock Steady contributed scenic design to the booth.
Facebook’s consumer booth featured a series of rooms where fans could pose with on-theme backdrops and props. One photo booth featured the brand’s signature blue and thumps-up icon, while others had 3-D emojis.
Twitter worked with Los Angeles-based event agency The Say OK for its lounge, which featured multiple rooms designed in monochromatic colors. The green area, which also included branding for influencer network Niche, featured a rounded entrance lit with neon. A series of Twitter and Niche icons formed on-theme decor on the wall. Each colorful room featured props, furniture, carpets, and pillows that matched the color scheme.
Tinsel Experiential Design partnered with Comparti Catering and Ceci New York to host a dinner for event planners and media at the Altman Building in New York in June. The event showcased a 1991 Jaguar, owned by Comparti Catering co-founder Mac Osborne. The car was filled with tree peonies, lisianthus, garden roses, and quicksand roses.
Swell is a fund-raising software comprised of three applications. When planners use Swell to create their event website, every guest who purchases a ticket also gets their own personal fund-raising page, making it easy for them to share the event and request donations from friends. At the event, Swell offers an app to manage check-in. It also sends an email to guests with a personal fund-raising link. To encourage guests to share the event on social media, the company’s newest feature is Swell Slides, which creates a social media wall showing posts with the event hashtag, custom slides, and sponsor logos. When used with the Swell fund-raising platform, Swell Slides also shows leaderboards and totals so planners can use it to gamify the fund-raising activity.
