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Work

July 3, 2018
The 12th edition of Google I/O was held at the Shoreline Amphitheatre for the third consecutive year, drawing more than 9,000 attendees each day. Organizers expanded the event’s footprint this year, adding a ninth stage in a neighboring parking lot.
The 12th edition of Google I/O was held at the Shoreline Amphitheatre for the third consecutive year, drawing more than 9,000 attendees each day. Organizers expanded the event’s footprint this year, adding a ninth stage in a neighboring parking lot.
Photo: Courtesy of Google
A three-dimensional version of the Google I/O logo offered a popular photo op area—and included the event's #IO18 hashtag.
A three-dimensional version of the Google I/O logo offered a popular photo op area—and included the event's #IO18 hashtag.
Photo: Courtesy of Google
Stage backdrops complemented the year's logo design, with geometric, 3-D lines and circles. Google’s events and experiences team, as well as the developer marketing team, worked with Sparks on the event production.
Stage backdrops complemented the year's logo design, with geometric, 3-D lines and circles. Google’s events and experiences team, as well as the developer marketing team, worked with Sparks on the event production.
Photo: Courtesy of Google
Organizers drew inspiration from wayfinding and line management tools at well-trafficked theme parks. “Wayfinding was the most obvious and apparent thing from the minute you walked on campus,” explained Google’s Amanda Matuk. “Everyone understood exactly where they were and where they were going at all points in time.”
Organizers drew inspiration from wayfinding and line management tools at well-trafficked theme parks. “Wayfinding was the most obvious and apparent thing from the minute you walked on campus,” explained Google’s Amanda Matuk. “Everyone understood exactly where they were and where they were going at all points in time.”
Photo: Courtesy of Google
Colorful signage was displayed prominently throughout the campus. The conference continued last year’s method of a neighborhood-like design, with a single Main Street connecting all areas of the massive event.
Colorful signage was displayed prominently throughout the campus. The conference continued last year’s method of a neighborhood-like design, with a single Main Street connecting all areas of the massive event.
Photo: Courtesy of Google
Larger-than-life versions of Bugdroid, the Android mascot, marked certain areas of the event—such as the food pavilion—and also provided fun photos ops.
Larger-than-life versions of Bugdroid, the Android mascot, marked certain areas of the event—such as the food pavilion—and also provided fun photos ops.
Photo: Courtesy of Google
New this year was an increase in information-sharing: Attendees could scan their badges at any session to receive more details on the topic.
New this year was an increase in information-sharing: Attendees could scan their badges at any session to receive more details on the topic.
Photo: Courtesy of Google
The on-site Codelabs allowed attendees to get hands-on coding experience at kiosks. The event also included Sandboxes, which were dedicated spaces to learn about and test Google’s latest products and platforms.
The on-site Codelabs allowed attendees to get hands-on coding experience at kiosks. The event also included Sandboxes, which were dedicated spaces to learn about and test Google’s latest products and platforms.
Photo: Courtesy of Google
As in previous years, the conference incorporated music-festival-inspired elements, such as oversize Jenga and Checkers games.
As in previous years, the conference incorporated music-festival-inspired elements, such as oversize Jenga and Checkers games.
Photo: Courtesy of Google
Tongue-in-cheek signage on the ground added a fun touch for the crowd of developers, including one that spelled out “I love you” in binary code.
Tongue-in-cheek signage on the ground added a fun touch for the crowd of developers, including one that spelled out “I love you” in binary code.
Photo: Courtesy of Google
As in years past, organizers provided postcards and invited attendees to write a note to a colleague, friend, or family member and drop it into one of the mailboxes located around the event. The goal was to add an analog touch to a tech-heavy environment.
As in years past, organizers provided postcards and invited attendees to write a note to a colleague, friend, or family member and drop it into one of the mailboxes located around the event. The goal was to add an analog touch to a tech-heavy environment.
Photo: Courtesy of Google
Another Budgroid photo op area featured a version made from greenery.
Another Budgroid photo op area featured a version made from greenery.
Photo: Courtesy of Google
Large tents that held sessions during the day were illuminated for the nighttime events, which included an arcade, musical entertainment, magic shows, and more.
Large tents that held sessions during the day were illuminated for the nighttime events, which included an arcade, musical entertainment, magic shows, and more.
Photo: Courtesy of Google
One evening event featured a cereal station as an out-of-the-box dessert.
One evening event featured a cereal station as an out-of-the-box dessert.
Photo: Courtesy of Google
Attendees could also unwind after hours in a moon bounce.
Attendees could also unwind after hours in a moon bounce.
Photo: Courtesy of Google
Patrons' Dinner
Patrons' Dinner

The event’s 3,500 attendees split off to four concurrent dinners, the largest of which took place in a 12,000-square-foot tent outside the Louise M. Davies Symphony Hall. More than 300 gold- and rose gold-illuminated glass pendants hung from the tent’s ceiling, and eye-catching floral bouquets created focal points.

Photo: Show Ready Photography
Patrons' Dinner
Patrons' Dinner

To make all 700 dinner guests feel included, organizers used varied seating arrangements accented with custom-fabricated floral glass installations that created a series of vignettes.

Photo: Show Ready Photography
Patrons' After-Party
Patrons' After-Party

After dinner, while guests went inside the symphony hall for the performance, the Blueprint Studios team had 90 minutes to transform the tent into an after-party space. The overhead pendants remained, and dinner tables were replaced with a bar area, cocktail tables, and couches.

Photo: Show Ready Photography
Patrons' After-Party
Patrons' After-Party

The floral glass installations were also worked into the after-party design.

Photo: Show Ready Photography
Patrons' After-Party
Patrons' After-Party

Local band the Cheeseballs performed against a floral backdrop.

Photo: Show Ready Photography
Grove Street After-Party
Grove Street After-Party

During the 90-minute window, workers—including more than 100 staffers from Blueprint alone—also transformed the outdoor area that had previously held the event's entrance area. A long printed carpet recalled the floral backdrops inside the tent, and vignettes featured plush lounge furniture. Blankets and heaters were used to keep guests warm.

Photo: Show Ready Photography
Grove Street After-Party
Grove Street After-Party

A colorful bar with gold accents furthered the evening’s floral theme. 

Photo: Show Ready Photography
Grove Street After-Party
Grove Street After-Party

In a fun touch, a wall of doughnuts created the shape of the symphony’s logo. 

Photo: Show Ready Photography
Aria Reception
Aria Reception

The evening featured a total of nine events, including cocktail receptions and additional dinners. A reception at Zellerbach Hall was illuminated with 48 crystal chandeliers.

Photo: Show Ready Photography
South Light Court Reception
South Light Court Reception

Another cocktail reception, held at San Francisco City Hall, had an airy gold and cream color scheme.

Photo: Show Ready Photography
Symphony Supper
Symphony Supper

The South Light Court reception was followed by a dinner in City Hall’s grand rotunda. Simple white textured tablecloths and lucite chairs allowed tall floral centerpieces to take center stage. 

Photo: Show Ready Photography
Symphonix Dinner
Symphonix Dinner

Another dinner, held at North Light Court at City Hall, had a black, white, and gold color scheme with red and burgundy florals. 

Photo: Show Ready Photography
Symphonix Dinner
Symphonix Dinner

Centerpieces included tall round arrangements made with branches and flowers. 

Photo: Show Ready Photography
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