As part of its new, cross-country “Unboxed” pop-up series, meal kit delivery service Blue Apron hosted a monthlong pop-up shop in New York in May and June. The pop-up, which was located in a vacant space in Flatiron, showcased the brand’s newest products and held daily programming such as cooking classes and panel discussions with chefs, including Sam Kass, Marco Canora, and Tamar Adler. Proceeds from the cooking classes were donated to food rescue organization City Harvest. The brand partnered with TH Productions to produce the pop-up.
Each week of events had a theme, with a schedule displayed on a branded chalkboard. Decor included a knitted blue apron.Â
The design of the space incorporated the brand’s story in blue letters, and it also featured tips on how to throw a dinner party. In a wine-tasting section, different wines and their descriptions were showcased on wooden shelves.
The Tasty Awards, which were part of the annual Taste Talks Brooklyn, took place September 8 at the Weylin. The 25 awards given out—to honor chefs, restaurants, food media, and others—resembled chef's knives.
