Pool Party

Guests at the Lacoste Live pool party during Coachella in 2012 could cool off with snow cones at a station provided by sponsor Fiji Water.

In addition to the roaming Playboy bunnies, playmates, and scantily clad dancers at Playboy's 2010 Super Bowl party in Miami, performers dressed as mermaids from Zhantra Entertainment swam in the pool and posed for pictures.

During Simon G. Jewelry's launch of its eco-friendly line in 2010, held at the Venetian Resort in Las Vegas, pool performances by women dressed in white costumes doing ballet moves inside huge plastic bubbles floating on the water added drama to the evening. The performers were booked through Best Agency.

The 2011 premiere party for WE TV's Braxton Family Values—a show about singer Toni Braxton—took place atop the London West Hollywood and featured a decidedly feminine look. To gussy up the central pool, florist C.J. Matsumoto covered foam spheres in bright pink flowers, then attached the arrangements to weights anchored to the bottom of the pool.

At a Lululemon event at the Montauk Beach House, hair-braiding stations and flower-crown-making booths fit the relaxed feel of the yoga brand’s party.

Perfect for pool parties and resort events is L.A. Photo Party's underwater photo booth. The self-contained unit includes a DSLR camera, strobe flash, preview monitor, and an underwater trigger button. The booths are available globally; pricing is available upon request.

Guests of Anthem magazine’s party hung out in the pool with inflatable toys.

A similar idea was created for a Ferragamo fragrance launch in 2010 in New York. A 22- by 24-foot dance floor was erected over the venue's existing pool. Drained of water, the recessed space held a neon Attimo sign surrounded by dried flowers.