Taco Bell celebrated the Canada debut of its signature Baja Blast drink with a pop-up hair dye salon June 14 to 15 in Toronto and June 16 to 17 in Hamilton. The salon, housed in a tricked out Airstream trailer, offered passersby free dye jobs using Baja Blast-colored Manic Panic hair dye. The activation was produced by Edelman.
Facebook-owned virtual-reality company Oculus hosted an “omakase”-style dinner July 31 at the Public Hotel in New York. Guests were invited to wear Oculus Go headsets to view six experiences that were each paired with a different course and cocktail. The Fox Sports VR course featured Meyer lemon gelee, creme fraiche, and caviar paired with the "Ocu-lade" cocktail, which consisted of habanero-infused tequila, mezcal, dried prickly ash, and lime. The cocktail was served in a plastic pouch. The menu was curated by chef Jean-Georges Vongerichten and cocktails were crafted by Los Angeles-based creative shop Happy Hour Agency.
Lollapalooza music festival took place August 2 to 5 at Chicago’s Grant Park. Behind the BMI stage, festivalgoers could add their mark to a mural with a little help from Art of Everyone. The organization used an "artist conductor" to verbally guide guests through painting or drawing using a laser pointer.
