Jack Morton Worldwide designed and produced the activation, which included fabricating the custom workspace pods in its Princeton, New Jersey, facility.
Photo: Amy Sussman/AP Images for L.L.Bean
Cycling desks provided a more active seating option. The variety of seating was intended to encourage different ways of working.
Photo: Amy Sussman/AP Images for L.L.Bean
Entire work teams could book a shaded, open-air conference room for meetings. "What's interesting is the idea of being outside. It's super helpful for creativity, it helps memory, and you're more expansive in your thinking," said workplace strategy expert Lee Stringer, who consulted on the project.
Photo: Amy Sussman/AP Images for L.L.Bean
Other seating included more residential-style comfortable chairs and an outdoor rug. "If it's a creative blue-sky thinking session, you might want to be in lower, more comfortable seating," said Kathryn Pratt, L.L. Bean director of brand engagement.
Photo: Beth Kormanik/BizBash
People were encouraged to book workspaces in advance online—the group spaces filled quickly—but walk-ups could check to see if there was room for them.
Photo: Beth Kormanik/BizBash
Tim Hortons Breakfast & A Movie
Tim Hortons hosted a pajama party and movie screening for media and influencers on August 2 at the screening room at Thompson Toronto hotel. Guests were given branded robes to wear, while they indulged in the Canadian fast food company’s breakfast offerings and custom coffee cocktails served in Tim Hortons cups. The event was planned and executed by NKPR and the custom robes were designed by Plan-It Promotions.
Photo: Courtesy of Tim Hortons
