To promote the season five premiere of its drama series Vikings, History staged a Viking horn stunt in New York on Monday and Los Angeles on Wednesday. The activation involved two costumed actors wheeling an authentic, eight-foot Gjallarhorn, which they sounded at locations including New York’s Madison Square Park and Central Park, and Los Angeles’s Hollywood & Highland. Passersby also were welcome to sound the horn, which was built by 11th St. Workshop and MadeFirst. Civic Entertainment Group produced the activation.
With New York’s L Train shutting down in 2019, commuters—specifically Brooklynites—will have to find transportation alternatives. To create brand awareness and help commuters prepare for the shutdown, alcoholic seltzer brand SpikedSeltzer held a promotion Tuesday through Thursday in Williamsburg, where it handed out free branded bicycles to residents. The promotion took inspiration from the brand’s recently unveiled “Pour Some Out For The L” billboard, which was created by creative agency Bullish. The three-day promotion was conceived by 3PM, an in-house agency established for Anheuser-Busch InBev by Weber Shandwick in partnership with PMK-BNC and Axis.
National Geographic partnered with WeWork to promote Valley of the Boom, an upcoming limited series about the ‘90s tech boom, turning co-working locations in New York, Los Angeles, and San Francisco into ’90s-style workplaces. The events, which took place December 3 to 6, featured branded vending machines that dispensed ‘90s-theme prizes. In lieu of quarters, the machine took payments in the form of posts about the event on social media.
To celebrate the holidays, Target hosted family fun nights at New York’s South Street Seaport December 12 and 13. The outdoor event featured a giant boombox DJ booth, which played holiday songs.
PHD Terrace at New York’s Dream Midtown debuted a season-long holiday pop-up in November. The bar features a festive green, orange, and white color scheme, with a swing photo op, floral installations, and mistletoe adornments. The pop-up was designed and installed by artist Jenevieve Penk in collaboration with Tao Group at Dream Hotels.
Fatherly, a digital media brand for dads, launched its holiday pop-up, the Playroom, on December 6 at 140 West Broadway in Tribeca. The kid-friendly pop-up featured an “ice cave” that displayed the brand’s 100 best toys of 2018. The brand collaborated with Crony Creative to produce the activation.
