The experience took place August 15 and 16 at Sousa House NYC. The four-story townhouse was decked in on-theme branding and signs, including a neon sign that read: “Staying in is the new going out.”
Photo: Courtesy of HBO
HBO and Bumble branding was displayed throughout the space in Bumble’s signature yellow and white coverage. Guests watched The Devil Wears Prada in a living room featuring decor that included 3-D block letters.
Photo: Courtesy of HBO
One installation featured a bathtub filled with yellow candy, surrounded by rubber ducks and yellow balls inspired by emojis.
Photo: Courtesy of HBO
At each film screening, servers handed guests cocktails inspired by that film. For Girls Trip, guests were given yellow cocktails in plastic daiquiri sip cups, inspired by cocktails that can be found on Bourbon Street in New Orleans, the setting of the 2017 comedy. Guests were also given branded headphones for the film.
Photo: Courtesy of HBO
The screening room for It displayed a sign of the iconic quote from the horror film. Guests snacked on popcorn in branded yellow boxes.
Photo: Courtesy of HBO
Those who watched It were served on-theme Bloody Mary cocktails, renamed "Bloody Georgie" in a nod to a character in the film.
Photo: Courtesy of HBO
The event's hashtag was displayed in a marquee table centerpiece.
Photo: Courtesy of HBO
The home's patio featured branding for both companies on the outside of a wooden veranda. The veranda housed a yellow couch where guests could pose for photos and watch Back to the Future.
Photo: Courtesy of HBO
Guests were invited to write on the walls and share their favorite reason to stay home and watch a movie.
Photo: Courtesy of HBO
Additional decor included a wine rack that displayed bottles with HBO and Bumble branding on the labels.
Photo: Courtesy of HBO
