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Charging stations

August 31, 2018
The Toyota Prius activation in Chicago's Grant Park for Lollapalooza this year offered a model car that doubled as a charging station. Inside the vehicle as many as five festival-goers could recharge their gadgets.
The Toyota Prius activation in Chicago's Grant Park for Lollapalooza this year offered a model car that doubled as a charging station. Inside the vehicle as many as five festival-goers could recharge their gadgets.
Photo: Barry Brecheisen for BizBash
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Last month, Nike's Jordan Brand and streetwear brand Union Los Angeles worked with Team Epiphany to host Late Night with Union, a live event taping that celebrated 40 years of sneaker culture through fun nods to old-school talk shows.
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In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.
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