David HoldenAugust 31, 2018Staffers raked sand to form an ad for television network UKTV.Photo: Courtesy of CurbAlligator Pear handled the catering, including bites in logo cups.Photo: Sean Twomey/2me StudiosLatest in HomeBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New LevelOpinion & ExpertsTop Trending Stories on BizBash: June 2025Experiential Marketing, Activations & SponsorshipsCannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of CreativitySportsFanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second YearRelated StoriesHomeSocial Media/MarketingHomeClient IdeasHomeRed Carpet EntryHomeCharging stations