badges

September 17, 2018

1. Break the ice.

One of the primary functions of a name badge is to increase conversations and networking. For the ninth iteration of the Engage! luxury-wedding business summit, held in Las Vegas in 2012, name badges served as an icebreaker: The number of crystal charms on the tag identified how many times the badge-wearer had attended an Engage! conference. Veteran attendees had nine balls, while first-timers had one.

Photo: Readyluck

For the inaugural Teen Vogue Summit, held in Los Angeles in December, badges also aimed to spark conversation: Each one included the attendees’ social handle and a cause they were most passionate about. Guests could also customize the badges—which were adorned with the hashtag #Goals—with fun, on-theme buttons throughout the day.

Photo: Vivien Killilea/Getty Images for Teen Vogue

TEDActive in Palm Springs, California, in 2013, had a similar idea: Buttons with blank fields labeled "Talk to Me About ... " invited guests to write a short list of topics they love or are knowledgeable about, to encourage meaningful mingling. Attendees could attach the buttons to their existing badges. The independent TED-style event TEDxWaterloo in Canada, takes it a step further, leaving titles and company names off of name badges. Instead, organizers leave 40 characters on the badges for attendees to finish the phrase “I'm chasing … ,” which gets conversations started among attendees on a deeper level.

Photo: Alesandra Dubin/BizBash

Another way to let guests express their personalities is through badge ribbons, which hang at the bottom of the badge. While ribbons often are used to designate event roles—speaker, alumni, etc.—they can also be used to break the ice. PC/Nametag offers seven themed “fun packs” of ribbons that can be customized with items such as emoji.

Photo: Courtesy of PC/Nametag

2. Kill two birds with one stone.

Badges are also an opportunity to give attendees necessary information—without making them carry around a heavy event program. At C2 Montréal last month, attendees wore klik name badges from Montreal-based technology company PixMob. In addition to displaying guest credentials in a large, easy-to-read format, the badges connected them to the klik technology—an audience engagement solution that can be used for ticketing and registration, data and analytics, event communication, and much more. The LED wearable can light up in 16-million different colors in response to remote control commands. In addition to badges, the klik technology can be used in wristbands and in buttons on lanyards; event organizers can rent or buy the wearables.

Photo: Mateo Casis

For Etsy’s first New York conference in 2013, organizers demonstrated simple changes to enhance sustainability. The conference program and badge were combined into one item to minimize waste and to keep attendees' hands free.

Photo: The Photo Booth Party

Another way badges can increase effectiveness is through the addition of a Poken. The device attaches to a badge's lanyard and comes in dozens of conversation-starting designs such as a panda bear, a ninja, and a bumblebee (as well as a simple black-and-white model). The device uses near-field communication, so simply tapping two together exchanges the information stored on them, such as contact information, social network profiles, documents, videos, and Web sites. After the event, users plug the Poken into their computer's USB port to see all the people and information collected.

Photo: Courtesy of Poken

3. Complement the decor.

If every attendee is going to be wearing a badge, it's a good chance to enhance an event's decor. For the 2016 edition of Engage!, held in Palm Beach, Florida, Vanessa Kreckel of Two Paper Dolls designed the colorful leather name tags, which tied into the event’s tropical theme.

Photo: Jeremie Barlow

National badge-design company PC/Nametag offers a variety of attractive options for events, including colorful badges printed on metallic silver. The lanyard colors can be matched to the badge to create an eye-catching tag that can complement an event’s decor.

Photo: Courtesy of PC/Nametag

Summer Brand Camp—an annual conference in Dallas for foodservice industry professionals working in human resources, marketing, and operations—incorporates camp-style elements every year. For the 2015 conference, organizers evoked a craft station at a kids’ camp, inviting guests to decorate their name badges with colored beads.

Photo: Jill Harper/Summer Brand Camp

For Be Inspired PR’s Tassels and Tastemakers networking event, held in Los Angeles in 2016, name badges added to the event’s simple yet upscale design. The multicolored tags, which simply listed attendees’ first name and social-media handle, were displayed on a wall designed by Couture Events.

Photo: Anna Delores Photography

4. Sometimes, less is more.

For smaller events, name tags don’t have to break the budget—or stick to a standard format. Artist marketplace Minted suggests a D.I.Y. option for event hosts using a simple button maker. The colorful round buttons are a simple, unobtrusive way to share guest names plus a small fun fact about them—which encourages conversation. Read more about the process on Minted’s Julep blog.

Photo: Melanie Blodgett for Julep

For New York Fashion Week in 2009, sponsor YKK—a zipper manufacturer—created unique lanyards for the badges every attendee needed to access the tent. Instead of a branded fabric strap, YKK supplied an oversize, functioning zipper, which gave attendees something to fiddle with while waiting for shows to start.

Photo: BizBash