Pixel Vortex, created by Brooklyn-based collective Windmill Factory, invited guests to play with LED balloons that swirled in a wind vortex. The installation was also accompanied by an aura-reading box, where guests could place their hands under a metal pad that was connected to a camera. Once the camera flashed a picture of the participant, the colors inside the installation changed based on that person's aura reading.
As with past years of the festival, a major draw for attendees was the Lab—a group of digital, immersive art installations created by New York artists and designed and curated by Meta.is. Whereas previously guests had to experience each installation chronologically in a giant dome, this year installations were housed outside and in three mini domes. Attendees were able to explore the area in "choose your own adventure" style. "Infinite Wild," an outdoor installation created by artist collective Smooth Technology, was created with 60,000 LED cables that drew power from solar panels.
On the second floor of the activation, which was produced by Shadow and Live Nation, card members could pick up festival essentials like sunscreen, hair ties, ponchos, and more.
The Here to Help at Risk Youth space asked fans to write encouraging messages to at-risk youth. The note cards were placed in hygiene supply kits and donated to local nonprofits. Participants also received a stenciled tattoo. At the Here to Help Hunger House, participants assembled food kits of non-perishable items, which were then donated to local food banks. For each activity completed, festivalgoers earned pins that could be traded for branded swag. Following its debut at Governors Ball, the Neighborhood of Good, which was produced in conjunction with Live Nation, will be on site at Lollapalooza, Bonnaroo, Austin City Limits, Lake Shake, and other festivals.
At the Lay's tent, attendees could taste four different chip flavors and cast their votes for their favorite by scanning their festival wristbands at the corresponding station.
A new addition for this year was a Plinko-style game where visitors could score swag by using their empty, crushed cans as playing chips.
Giant trees built by Founders Entertainment with balloon arrangements supplied by Katie Balloons sprouted up throughout the festival grounds.
Another fun photo op came in the form of a swing; guests posed in front of a wall of wires and the sign “Cord Cutters Only.”
