Event Ideas & Details

October 2, 2018
Kerastase Club Event
Kerastase Club Event

Guests could fill up branded tote bags with full-size samples in the gifting area.

Photo: Vero Image
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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Event Space at SUMMIT One Vanderbilt
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WorldPride D.C. took place May 17-June 8.
Event Production & Fabrication
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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As a surprising and humorous way to decorate the cavernous Park Avenue Armory's drill hall, the Jewish Museum and David Stark used more than 5,000 T-shirts to form walls and a ceiling. The custom tees were painted with tongue-in-cheek takes on classic slogans, like 'Frankie Says Relax It's Purim' and 'Got Spiel?' 'We love the fact that the characters of Purim—Esther, Mordecai, Haman, and Ahasuerus—could somehow be re-contextualized as the Fab Four, and thinking of that iconic T-shirt in which the Beatles names were lain out in the Helvetica font, we immediately made the leap to lay out our Purim names in that same format. And then that led to the blur of other iconic T-shirt graphics mixed with references to Judaism and Purim—all with a big smirk,' said Stark.
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T-shirt decoration
Umbrellas made from brightly colored tablecloths and twisted stacks of seat cushions hung from the ceiling.
Home
Unique Event Decorations
Guests tried their hand at decorating a life-size version of the Behr logo, paint-by-number style.
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Events
Maison St-Germain at the Faena Hotel
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Inspo
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Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
New York
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Event Space at SUMMIT One Vanderbilt
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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
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BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
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