Kerastase Club Event
To introduce its new spokesperson, Emily Ratajkowski, hair care brand Kerastase hosted an event, produced by Stoelt Productions and held at Penthouse 64 at the Chateau Marmont in June, with a photo wall backdrop comprised of the golden bottles of its beautifying oil.
Photo: Vero Image
Retailer Sally Beauty had a carnival-theme booth complete with acrobat performers, games, and a miniature Ferris wheel of products. A branded photo backdrop featured illustrated black and white hair with red combs; guests sat in a spinning hoop to get their photos taken. The activation was designed and built by Conversate Collective.
Photo: Zack Whitford/BFA.com
Target Beauty used swings in its booth, which the brand tapped MKG to design. Oversize paper flowers in shades of orange, yellow, and red filled the area.
Photo: Jakob Layman
The Macallan Distillery Experience was housed in a 15-foot cube structure that featured 360-degree video projections of Scottish scenery and the distillery. The video was captured by drones and a remote-controlled robot.
Photo: Wes Tarca Photography
Caviar chilling on ice sculptures with frozen roses highlighted Lancôme’s high-end, luxe skin products.
Photo: Taylor McIntyre/BizBash
