To promote its new reality series Buying Blind, which premieres tonight and follows six couples who buy houses without actually seeing them, Bravo created a series of eye-catching stunts in Los Angeles (pictured), Chicago, and New York. Three existing homes in high-traffic areas were covered in colorful packaging that asked, “Would you buy this house sight unseen?” The wrapped houses, which are actually on sale, were also advertised on Zillow and Trulia. 360i and the Bait Shoppe worked on the promotion.
Photo: Courtesy of Bravo
The step-and-repeat area, where both cast members and fans had a chance to pose, used 3-D silhouettes and trees to evoke imagery from the show. (After the premiere, images of the show's black cat, Salem, posing dutifully for the cameras were a big hit on social media.)
Photo: Marissa Joy Photography
