takeaways

October 15, 2018
Guests received a minibar kit that included recipes for three cocktails and the ingredients needed to make them, like Red Bull, Goldschlager, and candy drink stirrers.
Guests received a minibar kit that included recipes for three cocktails and the ingredients needed to make them, like Red Bull, Goldschlager, and candy drink stirrers.
Photo: Readyluck
Continuing with the gambling theme, guests also selected a playing card (designed by Tricia Hay) that revealed the number of the table at which they’d be seated for the luncheon and which speaker would be hosting the table. “Like at any meeting, people tend to want to stick with who they know,” says Rebecca Grinalls. “So doing a blind pull like this helps create organic opportunities for networking with new people without making it feel forced.”
Continuing with the gambling theme, guests also selected a playing card (designed by Tricia Hay) that revealed the number of the table at which they’d be seated for the luncheon and which speaker would be hosting the table. “Like at any meeting, people tend to want to stick with who they know,” says Rebecca Grinalls. “So doing a blind pull like this helps create organic opportunities for networking with new people without making it feel forced.”
Photo: Readyluck
Booze is a surefire hit as a take-home gift. Pinhole Press can create custom-branded bottle labels ($10 for nine; bulk pricing available) for wine or any other type of beverage.
Booze is a surefire hit as a take-home gift. Pinhole Press can create custom-branded bottle labels ($10 for nine; bulk pricing available) for wine or any other type of beverage.
Photo: Courtesy of Pinhole Press
In early April, attendees were sent a pre-arrival package that included a welcome note and a metal luggage tag.
In early April, attendees were sent a pre-arrival package that included a welcome note and a metal luggage tag.
Photo: Courtesy of Gifts for the Good Life
The welcome totes also included a trifold vanity kit. Each day of the conference had its own corresponding pouch of items. The “Get Ready” section included bath salts, an aromatherapy candle, and a box of matches. The “Engage” pouch had a tube of mints, lip balm, and massage cream. The “Glow” pouch featured items intended for use at the gala event, like nail polish, a mirror, and a portable kit with Band-Aids, blotting papers, and fashion tape.
The welcome totes also included a trifold vanity kit. Each day of the conference had its own corresponding pouch of items. The “Get Ready” section included bath salts, an aromatherapy candle, and a box of matches. The “Engage” pouch had a tube of mints, lip balm, and massage cream. The “Glow” pouch featured items intended for use at the gala event, like nail polish, a mirror, and a portable kit with Band-Aids, blotting papers, and fashion tape.
Photo: Readyluck
At the end of the first night’s poolside welcome party, everyone was given a “Hydrate and Chill” kit designed to help them beat the Vegas heat. The package included a fan, a water mister, a bottle of sleep-inducing Dream Water, and an insulated cup.
At the end of the first night’s poolside welcome party, everyone was given a “Hydrate and Chill” kit designed to help them beat the Vegas heat. The package included a fan, a water mister, a bottle of sleep-inducing Dream Water, and an insulated cup.
Photo: Courtesy of Gifts for the Good Life
The boxes included pencils, sticky notes, a journal, mints and candy, and “Thinking Putty,' a Silly Putty-like product to keep guests’ hands engaged. “We wanted to make all of the gifts as lightweight as possible so that people would be able to take them home in their luggage,” says Susan Arak-Turnock. To that end, the boxes were made from thick paper board.
The boxes included pencils, sticky notes, a journal, mints and candy, and “Thinking Putty," a Silly Putty-like product to keep guests’ hands engaged. “We wanted to make all of the gifts as lightweight as possible so that people would be able to take them home in their luggage,” says Susan Arak-Turnock. To that end, the boxes were made from thick paper board.
Photo: Readyluck
Flexible branded paper cubes served as easy decor throughout the conference. Custom USB cards included event information as well as all 250 attendees’ contact information, which avoided the need to pass out business cards.
Flexible branded paper cubes served as easy decor throughout the conference. Custom USB cards included event information as well as all 250 attendees’ contact information, which avoided the need to pass out business cards.
Photo: Readyluck
Name badges doubled as an icebreaker: the number of crystal charms on the tag identified how many times the badge-wearer had attended an Engage! conference. Veteran attendees had nine balls, while first-timers had only one.
Name badges doubled as an icebreaker: the number of crystal charms on the tag identified how many times the badge-wearer had attended an Engage! conference. Veteran attendees had nine balls, while first-timers had only one.
Photo: Readyluck
Kristy Rice of Momental Designs created programs featuring watercolor illustrations detailing the conference's various events.
Kristy Rice of Momental Designs created programs featuring watercolor illustrations detailing the conference's various events.
Photo: Readyluck
On the last evening, an “After Glow” kit was placed on guests’ pillows during turndown service. The pouch included a gel eye mask, a foot soak, and a box of hangover remedies like Tylenol, Alka Seltzer, eye drops, and ear plugs.
On the last evening, an “After Glow” kit was placed on guests’ pillows during turndown service. The pouch included a gel eye mask, a foot soak, and a box of hangover remedies like Tylenol, Alka Seltzer, eye drops, and ear plugs.
Photo: Readyluck
There was also a post-conference Twitter contest that asked guests to write a haiku that summed up their experience at Engage!12. Winners received a “Withdrawal Kit” that included detox drinks, candies, and a countdown calendar to the next conference. (The lid of the container was printed with the winning tweets.)
There was also a post-conference Twitter contest that asked guests to write a haiku that summed up their experience at Engage!12. Winners received a “Withdrawal Kit” that included detox drinks, candies, and a countdown calendar to the next conference. (The lid of the container was printed with the winning tweets.)
Photo: Courtesy of Gifts for the Good Life
Beelove is an all-natural line of raw honey and honey-infused personal care products. The Travelers Collection, $32.50, contains two-ounce bottles of lotion and shower gel as well as lip, hand, and foot balms.
Beelove is an all-natural line of raw honey and honey-infused personal care products. The Travelers Collection, $32.50, contains two-ounce bottles of lotion and shower gel as well as lip, hand, and foot balms.
Photo: Courtesy of Sweet Beginnings
Los Angeles-based Wolfgang Puck Catering offers full-service Passover catering around the country. Menu items include shallot and thyme matzo; gefilte fish with fresh herbs and spices wrapped in cabbage leaves; and slow-braised beef short rib (pictured) with vegetable ratatouille and grilled asparagus.
Los Angeles-based Wolfgang Puck Catering offers full-service Passover catering around the country. Menu items include shallot and thyme matzo; gefilte fish with fresh herbs and spices wrapped in cabbage leaves; and slow-braised beef short rib (pictured) with vegetable ratatouille and grilled asparagus.
Photo: Antonio Diaz
“One of my favorite things to serve at Passover-friendly parties is our Roaming Salmon Tasting,” says Carla Ruben, owner and creative director of New York-based Creative Edge Parties, which also has an office in South Florida. “We style three types of salmon—think smoked, tartare, and dip—alongside different chips and accessories. We have fun with the chips creating our own oversize potato chips. The accessories include capers, dill, fresh lemon, crème fraiche, pickled shallots, chives, and so on. It’s a great interactive, tasty way to serve Passover-appropriate bites.”
“One of my favorite things to serve at Passover-friendly parties is our Roaming Salmon Tasting,” says Carla Ruben, owner and creative director of New York-based Creative Edge Parties, which also has an office in South Florida. “We style three types of salmon—think smoked, tartare, and dip—alongside different chips and accessories. We have fun with the chips creating our own oversize potato chips. The accessories include capers, dill, fresh lemon, crème fraiche, pickled shallots, chives, and so on. It’s a great interactive, tasty way to serve Passover-appropriate bites.”
Photo: Courtesy of Creative Edge Parties
Chef David Cuisine in Palmetto Bay, Florida, serves slow-braised cured brisket, plus deconstructed Tzimmes—a traditional sweet stew—made from sweet potato and apricots.
Chef David Cuisine in Palmetto Bay, Florida, serves slow-braised cured brisket, plus deconstructed Tzimmes—a traditional sweet stew—made from sweet potato and apricots.
Photo: Courtesy of Chef David Cuisine
While potato latkes are traditionally known as a Hanukkah favorite, they can be Passover-appropriate when made with matzo meal. Wolfgang Puck Catering’s version is topped with a Fuji apple puree.
While potato latkes are traditionally known as a Hanukkah favorite, they can be Passover-appropriate when made with matzo meal. Wolfgang Puck Catering’s version is topped with a Fuji apple puree.
Photo: Courtesy of Wolfgang Puck Catering
Artisanal online gift store Mouth, which ships nationwide, is offering two Passover gift boxes that play on holiday traditions. The Passover Sweets set, which costs $60 for the small version and $93 for a larger one, offers Seder-ready treats like brown-sugar matzo toffee, dark chocolate peanut butter frogs, chocolate roasted almond macaroons, and pomegranate rock candy.
Artisanal online gift store Mouth, which ships nationwide, is offering two Passover gift boxes that play on holiday traditions. The Passover Sweets set, which costs $60 for the small version and $93 for a larger one, offers Seder-ready treats like brown-sugar matzo toffee, dark chocolate peanut butter frogs, chocolate roasted almond macaroons, and pomegranate rock candy.
Photo: Courtesy of Mouth
Mouth also offers an “Exodus in a Box” gift set for $63. The snacks, which are all kosher for Passover, include watermelon lemonade dried fruit, sea salt crunchy split peas, zesty lime popcorn, and a mocha cayenne energy bar.
Mouth also offers an “Exodus in a Box” gift set for $63. The snacks, which are all kosher for Passover, include watermelon lemonade dried fruit, sea salt crunchy split peas, zesty lime popcorn, and a mocha cayenne energy bar.
Photo: Courtesy of Mouth
Zuchter Berk Kosher Catering in Toronto serves Passover-appropriate chicken with dried fruits. The dish calls for whole chickens cut into quarters, topped with onions, white wine, and chicken stock. Dates, dried apricots, lemon juice, and saffron is cooked in a skillet and poured on top.
Zuchter Berk Kosher Catering in Toronto serves Passover-appropriate chicken with dried fruits. The dish calls for whole chickens cut into quarters, topped with onions, white wine, and chicken stock. Dates, dried apricots, lemon juice, and saffron is cooked in a skillet and poured on top.
Photo: Courtesy of ZB Hospitality Group
For dessert, Chef David Cuisine offers chocolate-covered matzo with caramel and sea salt.
For dessert, Chef David Cuisine offers chocolate-covered matzo with caramel and sea salt.
Photo: Courtesy of Chef David Cuisine
Brooklyn-based Naturally Delicious Caterers offers Passover Seder dinners that can be delivered. Dishes include vegetarian wild mushroom and leek matzo ball soup; pan-seared salmon with wilted spinach and horseradish aioli (pictured); and flourless chocolate cake with raspberry sauce and homemade coconut macaroons.
Brooklyn-based Naturally Delicious Caterers offers Passover Seder dinners that can be delivered. Dishes include vegetarian wild mushroom and leek matzo ball soup; pan-seared salmon with wilted spinach and horseradish aioli (pictured); and flourless chocolate cake with raspberry sauce and homemade coconut macaroons.
Photo: Max Flatow
Sometimes guests can’t resist a simple slice of pizza. Fresh Brothers, a pizza chain in Southern California, offers pizzas cooked on double-stacked matzo instead of dough. The pizzas can include any toppings included on a normal pizza, and vegetarian and vegan options are also available. Orders can be placed in-store, online, or through the corporate catering office; the matzo pizza is available from March 30 to April 8.
Sometimes guests can’t resist a simple slice of pizza. Fresh Brothers, a pizza chain in Southern California, offers pizzas cooked on double-stacked matzo instead of dough. The pizzas can include any toppings included on a normal pizza, and vegetarian and vegan options are also available. Orders can be placed in-store, online, or through the corporate catering office; the matzo pizza is available from March 30 to April 8.
Photo: Courtesy of Fresh Brothers
New York-based caterer Great Performances serves a Passover Prune Cake, which combines a vodka-soaked plum dish by C.E.O. Liz Neumark with a flourless cake by executive pastry chef Anna Kosa. The cake is made by combining eggs, oil, and sugar with matzo meal, potato starch, and cinnamon and is filled with plums that have marinated in vodka, brown sugar, cinnamon, and lemon peel.
New York-based caterer Great Performances serves a Passover Prune Cake, which combines a vodka-soaked plum dish by C.E.O. Liz Neumark with a flourless cake by executive pastry chef Anna Kosa. The cake is made by combining eggs, oil, and sugar with matzo meal, potato starch, and cinnamon and is filled with plums that have marinated in vodka, brown sugar, cinnamon, and lemon peel.
Photo: Courtesy of Great Performances
Suzanne Goin and Caroline Styne’s Los Angeles-based restaurants—the Larder at Tavern and the Larder at Burton Way—are offering Passover take-away menus. Dishes include a smoked fish platter with goat cheese, cucumbers, onions, and matzo.
Suzanne Goin and Caroline Styne’s Los Angeles-based restaurants—the Larder at Tavern and the Larder at Burton Way—are offering Passover take-away menus. Dishes include a smoked fish platter with goat cheese, cucumbers, onions, and matzo.
Photo: Rob Stark
HMR Designs extended miles of ribbons from 125 points on the ceiling. As guests moved around the room, the angles intersected to create interesting, dynamic visuals.
HMR Designs extended miles of ribbons from 125 points on the ceiling. As guests moved around the room, the angles intersected to create interesting, dynamic visuals.
Photo: Francis Son
Each table served as a base for the ribbons, which were chosen in cool color tones to complement Frost's intimate lighting design.
Each table served as a base for the ribbons, which were chosen in cool color tones to complement Frost's intimate lighting design.
Photo: Francis Son
The tablecloths also had a web-like design, in keeping with the evening's 'Impact From Every Angle' theme.
The tablecloths also had a web-like design, in keeping with the evening's "Impact From Every Angle" theme.
Photo: Francis Son
The angular theme also extended to a display that featured bios of the evening's honorees.
The angular theme also extended to a display that featured bios of the evening's honorees.
Photo: Francis Son
Aerialist performers from Stage Factor entertained throughout the evening.
Aerialist performers from Stage Factor entertained throughout the evening.
Photo: BB Photo
The colorful, angle-based designs also extended to the striped stage backdrop, invitations, and gift boxes.
The colorful, angle-based designs also extended to the striped stage backdrop, invitations, and gift boxes.
Photo: BB Photo
Los Angeles-based hospitality and catering company Schaffer now offers its colorful Rainbow Mimosa Bar: A display of fresh juices such as cherry, mango, and pink grapefruit, along with nectars like blueberry in glass bottles that are presented on crushed ice in a customized lucite stand. Guests can choose from a variety of garnishes to personalize their mimosas including candied ginger, pomegranate seeds, maraschino cherries, and blueberries. Pricing is available upon request.
Los Angeles-based hospitality and catering company Schaffer now offers its colorful Rainbow Mimosa Bar: A display of fresh juices such as cherry, mango, and pink grapefruit, along with nectars like blueberry in glass bottles that are presented on crushed ice in a customized lucite stand. Guests can choose from a variety of garnishes to personalize their mimosas including candied ginger, pomegranate seeds, maraschino cherries, and blueberries. Pricing is available upon request.
Photo: Courtesy of Schaffer
Gigmor is a Los Angeles-based live music marketplace that connects planners with independent musicians for event entertainment. Event producers can post opportunities, evaluate talent, book artists, and manage payments all through the Gigmor platform. The site lists artists throughout North America.
Gigmor is a Los Angeles-based live music marketplace that connects planners with independent musicians for event entertainment. Event producers can post opportunities, evaluate talent, book artists, and manage payments all through the Gigmor platform. The site lists artists throughout North America.
To Whom It May offers handcrafted chocolate truffles infused with organically grown cannabis that are wrapped in 24-karat gold. For events and favors, the company offers four individual boxes that include four, eight, or 15 cannabis-infused truffles; pricing ranges from $30 to $230. The company, whose products are manufactured by the Art of Edibles cannabis collective, ships throughout California.
To Whom It May offers handcrafted chocolate truffles infused with organically grown cannabis that are wrapped in 24-karat gold. For events and favors, the company offers four individual boxes that include four, eight, or 15 cannabis-infused truffles; pricing ranges from $30 to $230. The company, whose products are manufactured by the Art of Edibles cannabis collective, ships throughout California.
Photo: Abe Shaw
Made from digitally etched metal, the Tom Dixon Etch Web Pendant from FormDecor is an ode to the geometric designs of architect Buckminster Fuller. The brass fixture costs $218 a week to rent or $196.20 for a rental of one to three days. FormDecor delivers throughout Los Angeles and Southern California.
Made from digitally etched metal, the Tom Dixon Etch Web Pendant from FormDecor is an ode to the geometric designs of architect Buckminster Fuller. The brass fixture costs $218 a week to rent or $196.20 for a rental of one to three days. FormDecor delivers throughout Los Angeles and Southern California.
Photo: Courtesy of FormDecor
Photoboothless is a Beverly Hills-based company that provides cinemagraphs for events. A mixture of photo and video, each clip is a still image with one moving element, creating a one-of-a-kind keepsake. The images can be branded for events and shared on social media via an on-site kiosk. Pricing starts at $3,500.
Photoboothless is a Beverly Hills-based company that provides cinemagraphs for events. A mixture of photo and video, each clip is a still image with one moving element, creating a one-of-a-kind keepsake. The images can be branded for events and shared on social media via an on-site kiosk. Pricing starts at $3,500.
Photo: Courtesy of Photoboothless
The new Hotel Indigo Los Angeles Downtown offers several 1920s-theme activities for meeting breaks. The Underground L.A. Walking Tour, in partnership with Cartwheel Art, brings groups to the city’s famed underground tunnels and speakeasies, sharing stories of famous Prohibition-era murders and other historical facts. Additional offerings include a typewriter poetry breakout session and a yoga session set to jazz music.
The new Hotel Indigo Los Angeles Downtown offers several 1920s-theme activities for meeting breaks. The Underground L.A. Walking Tour, in partnership with Cartwheel Art, brings groups to the city’s famed underground tunnels and speakeasies, sharing stories of famous Prohibition-era murders and other historical facts. Additional offerings include a typewriter poetry breakout session and a yoga session set to jazz music.
Photo: Courtesy of Hotel Indigo
London-based luxury rose retailer OnlyRoses opened its first U.S. store in Beverly Hills in September. The company provides long-lasting roses sourced directly from farms in the Andes Mountains; the farms all focus on social responsibility and maintain high environmental standards. The company also offers natural-looking preserved Infinite Roses, which last a year without water. The company ships nationwide.
London-based luxury rose retailer OnlyRoses opened its first U.S. store in Beverly Hills in September. The company provides long-lasting roses sourced directly from farms in the Andes Mountains; the farms all focus on social responsibility and maintain high environmental standards. The company also offers natural-looking preserved Infinite Roses, which last a year without water. The company ships nationwide.
Photo: Courtesy of OnlyRoses
Recently opened in Silver Lake, specialty wine shop Vinovore offers its version of gift boxes called “Beast Boxes.” Each box is filled with hand-chosen wine and curated items like rose gold wine openers, toys, or precious stones matched to personality types, from outdoorsy (the Badger Box with enamelware wine cups and a canteen) to mystical (the Unicorn Box with crystals) to homebody (the Sloth Box with retro toys). The boxes can also be tailored to an event. Pricing starts around $25 to $30 and can go to $250, depending on the wine and other items in the box. The Beast Boxes are sold in store only.
Recently opened in Silver Lake, specialty wine shop Vinovore offers its version of gift boxes called “Beast Boxes.” Each box is filled with hand-chosen wine and curated items like rose gold wine openers, toys, or precious stones matched to personality types, from outdoorsy (the Badger Box with enamelware wine cups and a canteen) to mystical (the Unicorn Box with crystals) to homebody (the Sloth Box with retro toys). The boxes can also be tailored to an event. Pricing starts around $25 to $30 and can go to $250, depending on the wine and other items in the box. The Beast Boxes are sold in store only.
Photo: Courtesy of Vinovore
Romeo Chocolates, based in Long Beach, showed off its unique flavors at the BizBash kick-off party on July 17. The shop highlights a line of artisanal confections featuring world-sourced chocolate, with flavors such as berries and white chocolate; Marcona almond and sea salt; and pistachio, Bing cherry, and sea salt. The shop can provide custom desserts and gifts and also hosts chocolate-tasting classes where owner Romeo Garcia educates groups on cacao percentages, flavor nuances, texture, color, and more.
Romeo Chocolates, based in Long Beach, showed off its unique flavors at the BizBash kick-off party on July 17. The shop highlights a line of artisanal confections featuring world-sourced chocolate, with flavors such as berries and white chocolate; Marcona almond and sea salt; and pistachio, Bing cherry, and sea salt. The shop can provide custom desserts and gifts and also hosts chocolate-tasting classes where owner Romeo Garcia educates groups on cacao percentages, flavor nuances, texture, color, and more.
Photo: Haute Photography and Videography
Kerastase Club Event
Kerastase Club Event

Guests could fill up branded tote bags with full-size samples in the gifting area.

Photo: Vero Image
Festival Art
Festival Art

Giant trees built by Founders Entertainment with balloon arrangements supplied by Katie Balloons sprouted up throughout the festival grounds.

Photo: Taylor McIntyre/BizBash
The Court by DirecTV Now
The Court by DirecTV Now

The DirecTV Now activation, which was created by experiential agency Blue Revolver, featured an oversize boombox, along with an 80s-theme urban playground setting with tricycles, a basketball hoop, and funky graffiti.

Photo: Taylor McIntyre/BizBash
The Court by DirecTV Now
The Court by DirecTV Now

Festivalgoers could play DJ inside the larger-than-life boombox and snap pics for social media.

Photo: Taylor McIntyre/BizBash
Love, Tito’s Activation
Love, Tito’s Activation

At this year’s festival, Tito’s Handmade Vodka debuted its Love, Tito’s Festival Experience. Produced by New York-based experiential and digital agency the Participation Agency, the activation featured a digital time capsule where festivalgoers could make a video pledge for change that will be emailed to them a year from now. They could also learn about the brand’s charity initiative, which includes highlighting a different charity at each festival the brand attends throughout the year.

Photo: Taylor McIntyre/BizBash
Tito's Airstream Lounge
Tito's Airstream Lounge

In addition to the Love, Tito’s activation, the vodka brand also parked an Airstream trailer bar featuring music and cocktails within the “Best Kept Secret” area.

Photo: Taylor McIntyre/BizBash
Bacardi Bay
Bacardi Bay

Located next to the Bacardi Stage on the festival grounds, Bacardi Bay offered fans a tropical island-inspired oasis, produced by Hargrove, featuring specialty cocktails, hammocks, and views of the entire festival grounds from the two-story bar.

Photo: Taylor McIntyre/BizBash
Bacardi Bay
Bacardi Bay

Festivalgoers could kick back in colorful day boats inside in the branded space.

Photo: Taylor McIntyre/BizBash
Bacardi Stage
Bacardi Stage

At the Bacardi Stage, performers including British band Wolf Alice, rapper Goldlink, Canadian rock band Japandroids, and Silk City with Diplo and Mark Ronson entertained the crowds.

Photo: Taylor McIntyre/BizBash
AE Studio, by American Eagle
AE Studio, by American Eagle

At American Eagle’s inaugural Governors Ball, fans could pick up a free canvas tote with a custom screenprint design provided by Tour Print.

Photo: Taylor McIntyre/BizBash
AE Studio, by American Eagle
AE Studio, by American Eagle

AEO Connected loyalty program members received access to the roof deck, which featured lounge chairs, charging stations, and giveaways.

Photo: Taylor McIntyre/BizBash
AE Studio, by American Eagle
AE Studio, by American Eagle

On the second floor of the activation, which was produced by Shadow and Live Nation, card members could pick up festival essentials like sunscreen, hair ties, ponchos, and more.

Photo: Taylor McIntyre/BizBash
State Farm’s Neighborhood of Good
State Farm’s Neighborhood of Good

State Farm engaged attendees with four different action stations as part of its Neighborhood of Good, including the Here to Help House where fans scored festival gear and the Music Education House where participants built ukuleles from kits. The instruments were donated to local school music education programs.

Photo: Taylor McIntyre/BizBash
State Farm’s Neighborhood of Good
State Farm’s Neighborhood of Good

The Here to Help at Risk Youth space asked fans to write encouraging messages to at-risk youth. The note cards were placed in hygiene supply kits and donated to local nonprofits. Participants also received a stenciled tattoo. At the Here to Help Hunger House, participants assembled food kits of non-perishable items, which were then donated to local food banks. For each activity completed, festivalgoers earned pins that could be traded for branded swag. Following its debut at Governors Ball, the Neighborhood of Good, which was produced in conjunction with Live Nation, will be on site at Lollapalooza, Bonnaroo, Austin City Limits, Lake Shake, and other festivals.

Photo: Taylor McIntyre/BizBash
Lay's Flavor of the Fest
Lay's Flavor of the Fest

At the Lay's tent, attendees could taste four different chip flavors and cast their votes for their favorite by scanning their festival wristbands at the corresponding station.

Photo: Taylor McIntyre/BizBash
Miller Lite Bar 75
Miller Lite Bar 75

Similar to last year’s activation, the beer brand’s space, which was produced by MKG, featured picnic-style tables and a bar, along with free charging stations and Wi-Fi.

Photo: Taylor McIntyre/BizBash
Miller Lite Bar 75
Miller Lite Bar 75

A new addition for this year was a Plinko-style game where visitors could score swag by using their empty, crushed cans as playing chips.

Photo: Taylor McIntyre/BizBash
Kleenex Cabana
Kleenex Cabana

At the Kleenex Cabana, fans could freshen up with the brand’s new wet wipes, as well as get their faces painted.

Photo: Taylor McIntyre/BizBash
M&M’s Sound & Color Dome
M&M’s Sound & Color Dome

Fans could pick up some M&M’s Caramel samples inside the candy brand's bright yellow dome. The empty wrappers could then be exchanged for festival swag, including sunglasses, fanny packs, and blankets.

Photo: Taylor McIntyre/BizBash
LaCroix Fizz Lounge
LaCroix Fizz Lounge

The sparkling water’s branded lounge included seating, a balloon-adorned photo booth backdrop, free samples, and a ball pit for creating shareable gifs.

Photo: Taylor McIntyre/BizBash
Göt2b’s Style Bar
Göt2b’s Style Bar

The hair brand Göt2b was on on site offering free styles like classic braids and funky knots to festivalgoers. ESP Camera was on hand to snap Polaroids of the finished ‘dos. 

Photo: Taylor McIntyre/BizBash
Citi Viewing Deck
Citi Viewing Deck

Once again this year, Citi cardmembers were able to link up their R.F.I.D. festival wristbands to their Citi credit and debit cards in advance. The wristbands served as a cashless payment device and also offered access to the Citi viewing deck. The elevated area provided a view of the main stage and a cashless bar. Live Nation produced the activation.

Photo: Taylor McIntyre/BizBash
Citi Viewing Deck
Citi Viewing Deck

A greenery wall, which was created by B Floral and decorated with gold records, provided a backdrop for photo ops inside the viewing deck area.

Photo: Taylor McIntyre/BizBash
Don Julio Tequila x Infatuation
Don Julio Tequila x Infatuation

For the fourth year in a row, Tequila Don Julio was on site, serving up craft cocktails via a 1967 vintage Airstream Speakeasy. And for the second year in a row, the tequila brand teamed up with restaurant review site Infatuation for the #AgaveAndEEEEEATS happy hour at the festival’s "Best Kept Secret" area. The space featured a swing set photo booth and the Tequila Don Julio vintage pick-up truck.

Photo: Taylor McIntyre/BizBash
MillerCoors partnered with AgencyEA to create exhibits for 22 of the beer distributor’s brands. The event at the Austin Convention Center sought to recreate the city’s nightlife hot spot Rainey Street with booths and activations for each brand. The floor also had live entertainment.
MillerCoors partnered with AgencyEA to create exhibits for 22 of the beer distributor’s brands. The event at the Austin Convention Center sought to recreate the city’s nightlife hot spot Rainey Street with booths and activations for each brand. The floor also had live entertainment.
Photo: Clint Brewer
The exhibit’s flagship booth paid homage to Miller’s family of brands, including Miller High Life. The High Life bar was designed to capture the vintage look and feel of a bar from 1855, the year that Miller Brewing Company was founded.
The exhibit’s flagship booth paid homage to Miller’s family of brands, including Miller High Life. The High Life bar was designed to capture the vintage look and feel of a bar from 1855, the year that Miller Brewing Company was founded.
Photo: Clint Brewer
The Coors Light booth was inspired by the brand’s tagline “Climb On,” featuring decor that evoked a mountain setting and motivational messaging in bold red. Stairs led guests up to a patio that offered a full view of the brand showcase. The booth offered guests Coors-branded Yeti Colsters and featured an LED wall showcasing its latest ads.
The Coors Light booth was inspired by the brand’s tagline “Climb On,” featuring decor that evoked a mountain setting and motivational messaging in bold red. Stairs led guests up to a patio that offered a full view of the brand showcase. The booth offered guests Coors-branded Yeti Colsters and featured an LED wall showcasing its latest ads.
Photo: Clint Brewer
The Sol booth recreated Mexico’s cobblestone streets and was designed to make guests feel as if they came upon a hidden gem. The bar featured a corrugated metal bar backdrop, a marquee brand sign, and custom tile work. Decor included potted agave, succulents, and marginata plants.
The Sol booth recreated Mexico’s cobblestone streets and was designed to make guests feel as if they came upon a hidden gem. The bar featured a corrugated metal bar backdrop, a marquee brand sign, and custom tile work. Decor included potted agave, succulents, and marginata plants.
Photo: Clint Brewer
The Blue Moon bar went literal with the brand name, displaying an illustrated backdrop in blue and orange colors that depicted downtown Austin at night. The bar showcased oranges in vases and the brand’s signature glasses. An illuminated blue moon was suspended over the bar.
The Blue Moon bar went literal with the brand name, displaying an illustrated backdrop in blue and orange colors that depicted downtown Austin at night. The bar showcased oranges in vases and the brand’s signature glasses. An illuminated blue moon was suspended over the bar.
Photo: Clint Brewer
Hamm’s Beer, which was founded in 1865, offered a nostalgic booth that had retro signage and vintage-inspired decor including restroom stickers, coasters, posters, and tin and neon signs. The booth offered old-school swag such as work shirts, buttons, hats, calendars, and coozies.
Hamm’s Beer, which was founded in 1865, offered a nostalgic booth that had retro signage and vintage-inspired decor including restroom stickers, coasters, posters, and tin and neon signs. The booth offered old-school swag such as work shirts, buttons, hats, calendars, and coozies.
Photo: Clint Brewer
The Peroni bar featured a white aesthetic that contrasted with colorful geometric lines on the floor and wall. Branding was enhanced with a blue neon sign and a marquee sign.
The Peroni bar featured a white aesthetic that contrasted with colorful geometric lines on the floor and wall. Branding was enhanced with a blue neon sign and a marquee sign.
Photo: Clint Brewer
Leinenkugel’s bar showcased the brand's red logo against a white brick wall. Cans of the light beer were displayed in mini inflated red canoes.
Leinenkugel’s bar showcased the brand's red logo against a white brick wall. Cans of the light beer were displayed in mini inflated red canoes.
Photo: Clint Brewer
The Crispin Rosé hard cider bar displayed bottles of the new cider against a backdrop of greenery with oversize hot pink letters that read 'Rosé all day.' The branded pink bar was situated under a giant teepee with pink florals.
The Crispin Rosé hard cider bar displayed bottles of the new cider against a backdrop of greenery with oversize hot pink letters that read "Rosé all day." The branded pink bar was situated under a giant teepee with pink florals.
Photo: Clint Brewer
Street sign and lamp post props enhanced the atmosphere of a bustling downtown Austin street.
Street sign and lamp post props enhanced the atmosphere of a bustling downtown Austin street.
Photo: Clint Brewer
The pop-up took place at St. Ann's Warehouse in Brooklyn's Dumbo neighborhood. Brightly colored window decals helped the venue stand out on a the snowy day.
The pop-up took place at St. Ann's Warehouse in Brooklyn's Dumbo neighborhood. Brightly colored window decals helped the venue stand out on a the snowy day.
Photo: Anton Martynov/STSphotovideo
Old Navy and PopSugar's holiday pop-up covered 3,000 square feet with a gifting station, multiple photo ops, a lounge, and an area to decorate holiday cards.
Old Navy and PopSugar's holiday pop-up covered 3,000 square feet with a gifting station, multiple photo ops, a lounge, and an area to decorate holiday cards.
Photo: Anton Martynov/STSphotovideo
The centerpiece of the activation was a conveyor-belt gifting station in which guests picked out gifts from Old Navy and from a collection curated by PopSugar editors.
The centerpiece of the activation was a conveyor-belt gifting station in which guests picked out gifts from Old Navy and from a collection curated by PopSugar editors.
Photo: Anton Martynov/STSphotovideo
Guests could choose items for women, men, and kids. The boxes were a take on PopSugar’s Must-Have Box—a monthly subscription service—in a special edition with Old Navy.
Guests could choose items for women, men, and kids. The boxes were a take on PopSugar’s Must-Have Box—a monthly subscription service—in a special edition with Old Navy.
Photo: Anton Martynov/STSphotovideo
The event had a charitable component: For every gift box made during the V.I.P. preview hour, one box was to be donated to Boys & Girls Clubs of America for kids to give to their mothers or other loved ones. One member of a Manhattan branch was on hand with her mother and received boxes to take home.
The event had a charitable component: For every gift box made during the V.I.P. preview hour, one box was to be donated to Boys & Girls Clubs of America for kids to give to their mothers or other loved ones. One member of a Manhattan branch was on hand with her mother and received boxes to take home.
Photo: Anton Martynov/STSphotovideo
To go along with their gift boxes, guests could customize pop-up cards with glitter, stickers, and their own handwritten messages.
To go along with their gift boxes, guests could customize pop-up cards with glitter, stickers, and their own handwritten messages.
Photo: Anton Martynov/STSphotovideo
Decor included brightly colored paper Christmas trees.
Decor included brightly colored paper Christmas trees.
Photo: Anton Martynov/STSphotovideo
Many of the stations at the event were set up as social media-friendly photo ops—and guests took full advantage.
Many of the stations at the event were set up as social media-friendly photo ops—and guests took full advantage.
Photo: Anton Martynov/STSphotovideo
Custom neon art reading 'Jingle all the Yay' recalled the #Holiyay hashtag and was a popular spot for photos.
Custom neon art reading "Jingle all the Yay" recalled the #Holiyay hashtag and was a popular spot for photos.
Photo: Anton Martynov/STSphotovideo
A GIF photo booth had a backdrop of the event's color palette in bright strips.
A GIF photo booth had a backdrop of the event's color palette in bright strips.
Photo: Anton Martynov/STSphotovideo
Catering from Food in Motion included breakfast foods like mini Belgian waffles with fresh fruit, avocado toast, and pomegranate smoothies.
Catering from Food in Motion included breakfast foods like mini Belgian waffles with fresh fruit, avocado toast, and pomegranate smoothies.
Photo: Anton Martynov/STSphotovideo
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