In a surprise performance by famed composer John Williams, the Star Wars theme featured projections designed to transport the audience to the Millennium Falcon.
Photo: Suzanne Teresa, photographed at the Hollywood Bowl, courtesy of the L.A. Phil
Brand Activation Services, which is based in New York but does work nationally, provides memorable and interactive experiences for brands, including social media photo ops, customizable giveaways, video booths, games, and more. At BizBash Live, the brand showed off its Shower Karaoke, inspired by the notion that people love to sing in the shower. The company had created a similar idea for an Art of Bathing campaign for American Standard, where passersby in Times Square donned virtual-reality goggles and sang karaoke in the shower, and then shared the videos on social media.
Photo: Haute Photography and Videography
G-Smatt America's G-Glass combines commercial-grade glass with micro-LED lighting and media content. While originally developed for buildings and public spaces, the company has also begun offering the glass for events, both as a branding option and for an interactive activity. Glass can be customized with sponsor logos, advertisements, communication, or graphic art; it can also change shapes depending on attendees moves, creating a fun activity and photo op. Click here to see the glass in action.
Photo: Haute Photography and Videography
