Inside the club, guests were able to grab essentials like binoculars and radios, play Golden Tee arcade games, and sign golf balls, which were included in an ever-evolving wall display.
Photo: Michele Laufik/BizBash
During the 118th U.S. Open Championship, which took place at Shinnecock Hills Golf Club in Southampton, New York, in June, U.S.G.A. partner American Express built its first-ever American Express Card Member Club on site. Located at the 10th hole green, the club offered card members and fans lounge seating, along with food and beverage items for purchase. The space was an extension of the brand’s marketing campaign called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It;” some of the clubhouse's wall decor featured the messaging with the words “live life” spelled out in golf tees.
Photo: Michele Laufik/BizBash
The Humana Challenge (formerly known as the Bob Hope Classic and to be known as the CareerBuilder challenge for its next iteration) is part of the P.G.A. Tour’s early season West Coast swing each winter in California's Coachella Valley. In January, producer Toast brought new ideas to rework the tournament’s opening and closing parties at the Renaissance. At the opening event, a putting challenge pitted amateurs against pros in a contest to make the most holes in one. Models in custom caddie wardrobes staffed the challenge.
Photo: Courtesy of Toast
A second flag-style centerpiece created visual variety at the Humana Challenge closing party.
Photo: Courtesy of Toast
The third annual Puma Open in Miami in 2009 included what was known as the Golf Pong hole. The activity was akin to the drinking game beer pong, and players chipped golf balls into six large red barrels.
Photo: D. Channing Muller for BizBash
