Liquer Party Hend Gin

Capitalizing on pedestrian traffic in the downtown area, Hendrick's Gin used the first week of its lease at Gallery 151 to promote the pop-up with performances in the window.

Hendrick's Gin brought in entertainers from the Bindlestiff Family Cirkus—including a juggler, sword swallower, and contortionist—to perform in its windows from November 29 through December 4.

Inside Gallery 151, the main bar and DJ booth were housed in treelike structures, forming the forestal scenery for the pop-up.

Another man-made tree served as a photo op area for guests.

To avoid the typical bar table setups, the event producers created several interactive areas for the mixologists and bartenders, including a wishing-well-like piece that held punch.

At another station, a mixologist poured drinks from inside a piano.

Additional decor elements included a mural, Spanish moss, and a wooden stage designed to look like an oversize tree stump.

The fireside chat series consisted of four events with key partners. Each gathering featured a different performance, from the sketch comedy of the Upright Citizens Brigade at New York magazine's evening (pictured) to the spoken-word recital from The Onion columnist Smoove B.

On December 8, the pop-up was the site for Eater.com's mixology demonstrations, which pitted Hendrick's Gin brand ambassadors Jon Santer and Jim Ryan against the French Culinary Institute's Dave Arnold and Nils Noren, each armed with liquid nitrogen machines, centrifuges, and other odd contraptions.

The caterers used tree slabs as trays for passed hors d'oeuvres.