Vodka idea

December 14, 2018
Absolut Open House
Absolut Open House

The vodka brand's activation on the festival grounds—which was produced by MKG—featured a colorful LED dance floor, a rainbow photo op, and a branded bar. The vibrant space was themed "Naturally Proud," which was meant to evoke both the Absolut Lime brand messaging as well as the brand's acceptance of all cultures, races, and sexualities.

Photo: Marissa Joy Photography
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