M&Ms
M&Ms parent company Mars took over coffee shop and comedy club for a movie theater-inspired space, with film reels and a free open candy bar. The company partnered with local pastry chefs who created free desserts using the candy, from grilled cheese sandwiches to brownies.
Photo: Nadia Chaudhury for BizBash
Mashable House
Mashable House, which moved to a new location at the Main, had a theme and programming around the concept of superfans. Activities included live Twitter shows hosted by Sesame Street's Cookie Monster, disco tunnels, a secret bar accessed through the company’s Snapchat, and a photo opportunity to recreate Beyoncé’s iconic pregnancy announcement.
Photo: Julia Robinson
