Allium: Adjoining Four Seasons Balloom

March 6, 2019

For the after-party, AKJOHNSTON's design drew inspiration from organic motion. To evoke the feeling of an arena, the team anchored each end of the ballroom with custom goal-inspired structures framed in deep blue velvet drape and sleek metallic finishes. Flanking each stage were 12-foot neon radial light sculptures, designed and fabricated in-house, that added height and color and served as stylized 'goal posts.'

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Coca-Cola's Essence Festival kickoff block party featured a custom charm station, photo ops, karaoke, and a double Dutch performance by GameOva Skip and Jump DC Superstars.

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Peacock Alley at Waldorf Astoria Las Vegas

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For the after-party, AKJOHNSTON's design drew inspiration from organic motion. To evoke the feeling of an arena, the team anchored each end of the ballroom with custom goal-inspired structures framed in deep blue velvet drape and sleek metallic finishes. Flanking each stage were 12-foot neon radial light sculptures, designed and fabricated in-house, that added height and color and served as stylized 'goal posts.'

Brands & Event Pros

Call for Nominations: 2025 BizBash Fresh Faces

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Experiential Marketing, Activations & Sponsorships

How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture

Longtime sponsors Coca-Cola and Disney leaned into immersive storytelling, thoughtful design, and community-driven programming at the 31st annual celebration of Black culture in New Orleans.

Coca-Cola's Essence Festival kickoff block party featured a custom charm station, photo ops, karaoke, and a double Dutch performance by GameOva Skip and Jump DC Superstars.

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Peacock Alley at Waldorf Astoria Las Vegas

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WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event

AT&T, American Express, and Nike showed up in Indy with immersive experiences, creative activations, and plenty of b-ball action.

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How the Wimbledon Experience Was Recreated in Brooklyn, New York

How the Wimbledon Experience Was Recreated in Brooklyn, New York

TXG brought a British tennis tradition stateside with The Hill in New York, a riverside Wimbledon viewing experience that celebrated the intersection of culture and sport.

The Hill in New York took place July 11-13 at Empire Fulton Ferry, a more than 35,000-square-foot riverside park under the Brooklyn Bridge.

How Shopify Shook Up the Traditional Conference Playbook

From hackathons to hidden speakeasies, Shopify’s annual conference drew inspiration from the real spaces where entrepreneurial dreams take shape.

This Inaugural Event Celebrated the Women Changing Baseball's Playbook

The Sports Power Brunch hosted its first Women in Baseball gathering during MLB All-Star Week in Atlanta.

The event's presenting sponsor, New Era Cap, created this stylish hat wall representing the 30 MLB teams (in Sports Power Brunch's signature purple and gold colorways, of course).

Overlay – The Foundation of Modern Event Planning

How Waller Design cemented itself as the industry leader in architectural design and event execution

Experiential Marketing, Activations & Sponsorships

Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers

The snack brand provided orange suds and custom snack mixes for families traveling over the holiday weekend.

More than 1,000 families visited the car wash activation.

Miami / South Florida

12 New Venues in Miami/South Florida for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.

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