With technology providing marketers with more ways to connect and track their target demographic, innovative companies are finding ways to introduce digital techniques and products into physical environments. For instance, when Forever 21 opened its Times Square flagship, space150 created a way for the fast fashion brand's digital billboard to interact with the crowds gathered in the public space. The agency's C.E.O. Billy Jurewicz will share how such projects came together and what the future of it is for event marketing at the Event Innovation Forum—Chicago, scheduled for November 13 at the Merchandise Mart. (Attendees can register here.)
As a preview to Jurewicz's talk, here's a look at how Forever 21's interactive billboard worked.
