Technology is everywhere, but event and meeting professionals are only now just starting to uncover how best to utilize it. At the Event Innovation Forum—New York on October 28, Will Travis, the U.S.A. founder and group business development head of creative agency Sid Lee, discussed smarter ways to incorporate technology seamlessly into events in order to achieve strategic goals. From using R.F.I.D. badges to track attendees, ensuring heavily trafficked areas are fully staffed, to choosing the appropriate app that encourages interaction, Travis explored how powerful digital tools enhanced, but didn't disrupt, the live experience of C2 Montréal.
Videography & Editing: Chris Fig Productions
