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Hennessy

January 21, 2015

Hennessy Black made its presence strongly known on All-Star weekend, with four nights of events at Boulevard3.

Hennessy Black made its presence strongly known on All-Star weekend, with four nights of events at Boulevard3.

Photo: Kristian Dowling

Hennessy Black logo gobos decked Boulevard3 for the event series, produced by LFB Media Group and BrownHot Events.

Photo: Kristian Dowling

Hennessy Black's events at Boulevard3 included the 'All-Star Fashion Night Tip-Off' presented by the Athletes Versus Cancer Foundation on Thursday; Chris Brown's official All-Star party on Friday; a ceremony for Kobe Bryant, the first athlete to have his hands and feet imprinted at Grauman's Chinese Theatre on Saturday; and the finale event on Sunday with Nicki Minaj.

Hennessy Black's events at Boulevard3 included the "All-Star Fashion Night Tip-Off" presented by the Athletes Versus Cancer Foundation on Thursday; Chris Brown's official All-Star party on Friday; a ceremony for Kobe Bryant, the first athlete to have his hands and feet imprinted at Grauman's Chinese Theatre on Saturday; and the finale event on Sunday with Nicki Minaj.

Photo: Kristian Dowling

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Best New Artist winner Chappell Roan performed—and also used her acceptance speech to encourage labels and music industry executives to offer higher wages and healthcare to up-and-coming artists.

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