Delivering value and proving R.O.I. are just a few of the challenges event professionals face when dealing with sponsors. Understanding what a sponsor is looking for before even making a pitch, and customizing opportunities to meet a client’s needs, are just two simple steps that can ensure success. At the Event Innovation Forum—Los Angeles, Laurie Kirby, co-president at AboutFest, explained the "I-CARE" method, focusing on individuality, content marketing, activation, R.O.I., and eyeballs. From film festivals to sporting events, Kirby discussed the techniques she has used to procure, and secure, the best partners for long-term success.
Videography & Editing: Godfather Films
