Colin Cowie on How the Industry Is Changing
Event designer Colin Cowie discussed how the event landscape has shifted and where expectations are today.
"I always say I have the best job in the world. I get paid well to spend other people's money making everyone happy," says Colin Cowie. The renowned event designer and producer was the luncheon keynote speaker at Elevate D.C., the conference for event and meeting professionals hosted by BizBash at the Ronald Reagan Building on August 5.
With more than 25 years in the business, Cowie has seen many changes, shifts in the world of events that has not only affected the expectations of hosts and guests, but the role of the event designer too. At Elevate D.C., Cowie shared how he thinks the industry has evolved and why his approach still means paying attention to details and mapping a carefully thought-out journey for event guests.
Videography: Video Communications LLC; Editing: Jika González