Event Masters: Cliff Rigano of Mast-Jägermeister US (Episode 3)

On this episode of "Event Masters," BizBash sits down with Cliff Rigano, the creative director and head of culture, content and experiential marketing at Mast-Jägermeister US. Rigano shares his thought-provoking insights on how to grow in the industry regardless of past experience, why it's vital for consumer-facing events to put people over products to earn consumer respect, the factors of a "successful" event and much more. 

More About Our Event Master: Cliff Rigano is the creative director and head of culture, content and experiential marketing, overseeing the development and execution of all content creation, cultural marketing and event marketing for Mast-Jägermeister US. Before joining Jägermeister, he was a marketing executive for Universal Motown and Republic Records working on campaigns for The Rolling Stones, Black Sabbath, Drake, Lil Wayne and many more. Prior to that, Rigano was a successful recording artist and live performer for over 15 years, selling more than 400,000 albums and performing in 20 countries worldwide.

This episode of "Event Masters" is sponsored by Hubilo.

Want to stay in the know when new episodes launch? Sign up here!