BizBash and Expo Logic surveyed 200 of the industry’s top minds to gauge event technology’s impact on the bottom line—namely ROI. What we found is the industry still clings dearly to its humanity while struggling with the ever-present challenge of doing more with less. In this white paper, we explore the continued evolution of event technology and the increasingly important role it plays in achieving a higher ROI for planners, attendees, and exhibitors alike.
