For 20 years, BeCore has been involved in experiential marketing. To help our industry get back to doing what we all do best, our team has added an additional service that allows communities to gather, safe in the knowledge that protocols are in place to mitigate the associated concerns of hosting an event during Covid-19.
A big part of what we all do is bring joy to people. We celebrate community. It is a creative outlet that is rewarding on many levels. We frequently utilize the latest in technology in ways that help us surprise and delight our audience. We elevate peoples' experiences. We are presented opportunities to tell stories, bring them to life, and generate goodwill along the way. We often get to work with many different brands, in many different geographic locales and engage with a diverse and varied audience.
Many who have witnessed our efforts and/or attended our events, often respond with wonder and sometimes envy. They are unaware of all the energy and hours that happen behind the scenes before, during, and after our events. It is uncertain whether they are aware of the diligence and preparation we put into making all these experiences safe by planning for weather contingencies, on-site EMTs and security, crisis management details, sufficient sustenance and shelter, insurance coverage, required permits, action plans around crowd safety, barriers, ballasting, and the list goes on. It’s a long list because it is of paramount importance. That has not, and will not, change.
The novel coronavirus has created the kind of chaos that necessitates innovation and adaptation. We are all working on new ways of connecting with communities, but our principals and expertise are the same. And just as we watch the weather forecasts to prepare for a proper response to ensure every one is as safe as possible, we now stay current on all things Covid related. Our excellence at preparing for any scenario, creating systems and schedules, and keeping our audience safe is needed more than ever. We like to say: "Let's get back to communing ASAP (As Safe As Possible)." Our SafeSpace Virus Mitigation Consultancy service assesses your project, creates an action plan, and provides any necessary infrastructure and on-site resources required to ensure all these measures—including testing, disinfecting, sanitizing, and contact tracing—are in place so organizers can feel comfortable and the staff and guests can feel safe and enjoy the experience.
We know many in our industry are also developing plans to help serve our communities through safe events in informed ways. We’d like to hear from you! [email protected]
