The event industry is seeing a significant push for in-person events, but are you ready? Do you know what changes are necessary to host an event in the current environment?
After nearly two years, events are transitioning back on-site. Event planners must recapture their virtual audiences, making them feel comfortable returning to in-person and providing safe networking opportunities. Thankfully, the advancements in event technology like Expo Logic can increase safety while impressing attendees with your state-of-the-art user experience.
Here’s how to use event tech to ensure a comfortable return to live events for attendees.
1. Set the tone with contactless check-in.
Set attendees up for success by upgrading your on-site event check-in. With a barcode added to the event confirmation, your attendees can pick up their badges from a real-time, contactless badge printer. Attendees can walk up to a check-in station, scan their ticket and instantly receive event materials without assistance. The contactless system reduces check-in times from minutes to seconds and eliminates long, crowded lines. The badges are fully customizable—which can help reduce on-site questions—and event planners can include QR codes, agendas, sponsorship logos, attendee statuses and network logins right on the badge.
2. Monitor attendees with attendee tracking.
Are you worried about ensuring that session and networking rooms are not overcrowded? Restrict attendee access and keep track of capacity so your guests can remain safely spaced out in the room. Monitor attendee count with self-check-in through contactless attendee-tracking technology. Allow attendees to scan their own badges so you can simply confirm admission and do away with the need to have a staff member scanning in attendees. View all admitted attendees through an online portal. If you previously required gated access but now have more space available, you can override an attendee on the spot and easily manage access individually.
3. Update the way your exhibitors collect leads.
Besides building brand awareness, gaining leads is your exhibitors' other primary motivation to participate in your event. Put a stop to the old-fashioned method of exchanging physical business cards—not only is this concept outdated, but it increases direct contact. Allow your exhibitors to register to access a lead retrieval app they can download from their personal device. Using the badge barcodes, exhibitors can quickly scan the badge from a short distance to capture an attendee's information. As a result, exhibitors don't have to hand attendees a card they touched, and they can store notes directly in the app.
4. Start leveraging event technology.
Make your planning process easier by utilizing on-site event technology products to create a safe in-person environment for your attendees. Expo Logic can help provide you with expo management software, contactless check-in, attendee tracking and lead retrieval. Our experts are here to assess your events to help you create the ultimate on-site experience.
