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MTV's Vegas VMAs Increase Ratings, Online Traffic

September 11, 2007

While critics and bloggers have had plenty of negative comments about Sunday's MTV Video Music Awards, the network's decision to move the goings-on to Las Vegas appear to have helped the broadcast's ratings. (Or perhaps it was MTV's willingness to air the latest chapter in Britney Spears's downward spiral.) Broadcasting & Cable says the telecast averaged 7.08 million total viewers and 5 million viewers ages 12 to 34, which is up about 23 percent from last year. MTV.com had 2.6 million unique visitors Sunday, a 40 percent increase over last year.

Behind the Scenes at Canva Create

Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity

The event space was inspired by NYC above the clouds, as seen through the black-and-white coloring and LED screens displaying the tops of iconic buildings. Signage also displayed “/imagine,” which was meant to be symbolic of an artificial intelligence command to serve as “a metaphor for what we can achieve together,' according to executive producer Lindsay Carroll.

Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour

On April 13, Disney Branded Television hosted a VIP premiere event to celebrate Bluey's first-ever extended-length episode, 'The Sign.'

How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience

Microsoft Teams Image (3)

Meet the 2024 BizBash 40 Under 40: Event Profs with Endless Impact

Event Production & Fabrication

Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity

The graphic design platform's largest-ever event drew 3,500 people for a day of keynotes, product demos, community spotlights, activations, and more.

Behind the Scenes at Canva Create

Event Production & Fabrication

Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour

With a theme nodding to the 1999 film, the event was a milestone in philanthropy, raising upward of $68 million this year—all while serving as a case study in brand storytelling.

The event space was inspired by NYC above the clouds, as seen through the black-and-white coloring and LED screens displaying the tops of iconic buildings. Signage also displayed “/imagine,” which was meant to be symbolic of an artificial intelligence command to serve as “a metaphor for what we can achieve together,' according to executive producer Lindsay Carroll.

Event Production & Fabrication

How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience

To celebrate the beloved series' first-ever extended-length episode, Disney Branded Television transported celebrities and their children into the show's adorable animated world.

On April 13, Disney Branded Television hosted a VIP premiere event to celebrate Bluey's first-ever extended-length episode, 'The Sign.'

Brands & Event Pros

Meet the 2024 BizBash 40 Under 40: Event Profs with Endless Impact

BizBash highlights impressive industry leaders who have made an early mark on the meeting and event industry—before even celebrating their 40th birthday.

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Event Production & Fabrication

How D.C.'s Cherry Blossom Festival Took Over the City's Busy Union Station for an Evening

After more than a decade at a previous venue, the festival's annual Pink Tie Party was hosted at the train station for a travel-themed soiree.

This year, for the first time, the annual Pink Tie Party was held at D.C.'s Union Station.

Event Production & Fabrication

30 Cool Event Ideas You May Have Missed From Olivia Rodrigo, McDonald's, Nespresso, and More

Here’s a look at some steal-worthy ideas we spotted in March 2024.

HBO's New York Premiere of 'The Regime'

Event Personalization Moments That Really Worked

12 Books Every Event Prof Should Read This Summer

See Inside Cheez-It's Diner Experience with Its Over-the-Top Menu Items

Why Is This Outdoor Footwear Brand Hosting a Wedding?

How to Creatively Execute Stunts at Events—Without Sacrificing Safety

Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity

Event Production & Fabrication

Oscars 2024: Peek Inside the Week's Most Star-Studded Events

See the stylish spaces where Warner Bros., Essence, Elton John, Searchlight Pictures, WME, and other big brands celebrated the 96th Academy Awards.

Oscars Governors Ball

Event Production & Fabrication

How Dropbox's Unique Summit Theme Leaned Into the Power of Blank Spaces

The two-day event embraced reflections, shadows, and empty spaces that served as a metaphor for the creative process.

The Dropbox Design Summit's Unique Event Theme

Event Production & Fabrication

It’s 'Always Sunny' at South Beach Wine & Food Festival—But Good Weather and Celebs Weren’t the Full Recipe for 2024’s Success

Beyond celeb-backed bevvies, bluebird days, and bottomless indulgence, we spill the secret sauce that keeps this 23-year-old festival going strong.

Bacardi Block Party

Event Production & Fabrication

How This Jaw-Dropping Event Design Transported Guests Into the World of FX's Latest Series

The premiere of FX’s Shōgun used hand-painted pagodas, 20-foot bonsai trees, hundreds of hanging lanterns, authentic taiko drummers, and more to immerse guests in Japan in the year 1600.

For the after-party, Event Eleven built three 30-foot pagodas and hung 300 lanterns from the ceiling. They also brought in a 20-foot-tall bonsai tree and a variety of 30-foot red maples, along with other greenery and foliage. '[It all] helped create the organic atmosphere and helped transport guests into a gardenlike room,' said Schubert.

Event Production & Fabrication

This Gala Offered a Surrealist Take on a Classic Event Theme

The Children’s Oncology Support Fund's Aspen Snow Ball merged fantasy and nostalgia with a Through the Looking Glass theme, using lush foliage, vibrant florals, and neon signage to highlight its important mission.

Children’s Oncology Support Fund's Aspen Snow Ball

Event Production & Fabrication

This Rum Brand's Launch Event Paid Homage to Harlem Renaissance-Era Salons

Ten To One, a rum brand co-owned by Ciara, hosted a two-day event to celebrate Black History Month and the launch of its newest sipping rum.

'To keep events fresh, I think you have to find ways to connect with a story or a feeling,' Hewett said, 'and use that as your north star throughout the planning process.'

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