At the Los Angeles hair show, guests included top Schwarzkopf executives, sales teams, and distributors from the United States and Europe.
Photo: Brian Leahy Photography
Salon pros aren't afraid to experiment with color. So when Schwarzkopf hosted a runway show to demonstrate 2013 hair trends to a crowd of industry execs, the function quickly took a rainbow-hued spin.
Held at Exchange LA in late January, the show had a runway in punchy, tropical hues; a canopy of colored fringe dangled overhead. Surrounding the floor, ghost chairs from A Rental Connection had bold renditions of the beauty brand's logo. In plush lounge areas, centerpieces were—what else— hat heads wearing flamboyantly colored wigs. Amber Event Production's lighting scheme complemented the runway's funky look, which was developed by Shawna Yamamoto Event Design with collaboration from La Boheme Events.
