Nominations are now open for the 12th Annual EEAs!
It's time to make your mark. Nominations are now open for the 12th Annual Event Experience Awards!

Why Super Bowl Fans Are Sleeping Inside a Hot Dog

Oscar Meyer seized upon the sporting event to promote its unusual vehicle.

The vehicle rolls into San Francisco on February 6.
The vehicle rolls into San Francisco on February 6.
Rendering: Courtesy of Oscar Mayer

It's standard to eat burgers, chicken wings, and other classic American snacks during the Super Bowl—but traveling around in a giant hot dog is something entirely new. The food giant Oscar Mayer will offer just such an opportunity this Super Bowl weekend. The brand just launched a "Weinie-Bago," a customized RV trailer that sleeps four people and has a kitchenette filled with drinks and snacks. The RV will hit the road with the "Wienermobile," which is the brand's hot-dog-shaped promotional vehicle, and stop in San Francisco from February 6 to 8. Through an EBay promotion that was open through January 31, Super Bowl fans could bid on an opportunity to sleep in the RV—and be driven around town in the Wienermobile—during the big game weekend. The highest bidder put down $4,150; all proceeds will be donated to Stop Hunger Now.

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