Warner Bros. and creative agency Giant Spoon drew inspiration from the 1980s and video games for the activation for the feature film Ready Player One. The entry tunnel featured a mirrored tunnel with neon lights, a wall of glowing cassette tapes, and 1980s props like a giant bust of the Iron Giant and the DeLorean, as well as a replica of the floating disco with mirrored floors.
MAC Cosmetics partnered with the makeup artist from Netflix’s Glow to host two masterclasses, May 14 at Highline Stages in New York and May 17 at Goya Studios in Los Angeles. Stoelt Productions built two separate life-size hot pink and black boxing rings for the events. The rings were inspired by the premise of the series, which is about actresses in the 1980s who are cast in a TV series about a women’s professional wrestling team.
In May, more than 600 guests gathered in the New York art institution’s Abby Aldrich Rockefeller Sculpture Garden for the dinner—a first for the annual fund-raiser—to honor philanthropist Agnes Gund. The tented dining space featured sections of round and rectangular dining tables that were decorated in four springtime shades—sunshine yellow, robin’s egg blue, rich teal, and cherry blossom pink, with linens, seat cushions, glassware, and floral arrangements to match. Greenery swags hung from the clear plastic tent’s trusses, and faux grass carpeting lined the space.
Facebook’s consumer booth featured a series of rooms where fans could pose with on-theme backdrops and props. One photo booth featured the brand’s signature blue and thumps-up icon, while others had 3-D emojis.
Weinhoff also created 1,000 LED “flowers,” meant to resemble the 1,000 elderflowers used in every bottle of St-Germain.Â
Expanding wall and ceiling decor down to the floor can also have a big impact. At the Museum of Contemporary Art's 2015 Benefit Art Auction in Chicago, colorful stripe-on-stripe decor expanded all the way to the floor, creating an optical illusion. Ghost chairs and striped tables allowed the design to feel fully immersive.
