When throwing a viewing party for the Golden Globes on the West Coast, options are limited: You can only show the program as it happens if you throw the party at the Beverly Hilton hotel, where the awards take place, and tap into the site’s live feed—otherwise you’ll have to watch it on a three-hour delay, with all the other plebes in the Pacific Standard time zone. For Miramax’s party—cohosted with Glamour, the AMC channel, and Coors—vice president of special events Dina Wise selected the hotel’s Trader Vic’s restaurant and used its campy, exaggerated Polynesian-themed decor for her party’s theme. “When you’ve got bamboo and tiki things everywhere, you can’t fight it—you’ve got to go with it,” she said.
About 150 guests attended the viewing party and dinner—featuring regional favorites like pupu platters—with catering and staffing by the restaurant. Later, they joined 700 more (including Johnny Depp, Leonardo DiCaprio, and scores of other A-listers) in an adjoining space for a cocktail party produced by Jeffrey Best of Best Events. Under the tent—erected in the parking lot adjacent to the restaurant—the look was much more sleek and modern, with mostly white flower arrangements on dark cocktail tables with orange-toned projections echoing the Polynesian theme, minus the camp.
Glamour dressed cigarette girls in aviator-style outfits, and they passed out cosmetics, mints, fragrances, and more to the crowd. The magazine also created a boudoir-like atmosphere in the ladies' restroom where guests could sample and take home a variety of beauty products, or have their makeup done by a stylist. (The men's restroom had a smaller, less girly version of the same.)
—Alesandra Dubin
Photos: Vince Bucci/Getty Images
About 150 guests attended the viewing party and dinner—featuring regional favorites like pupu platters—with catering and staffing by the restaurant. Later, they joined 700 more (including Johnny Depp, Leonardo DiCaprio, and scores of other A-listers) in an adjoining space for a cocktail party produced by Jeffrey Best of Best Events. Under the tent—erected in the parking lot adjacent to the restaurant—the look was much more sleek and modern, with mostly white flower arrangements on dark cocktail tables with orange-toned projections echoing the Polynesian theme, minus the camp.
Glamour dressed cigarette girls in aviator-style outfits, and they passed out cosmetics, mints, fragrances, and more to the crowd. The magazine also created a boudoir-like atmosphere in the ladies' restroom where guests could sample and take home a variety of beauty products, or have their makeup done by a stylist. (The men's restroom had a smaller, less girly version of the same.)
—Alesandra Dubin
Photos: Vince Bucci/Getty Images
For Miramax’s party—cosponsored by Glamour, the AMC channel, and Coors—vice president of special events Dina Wise selected the Beverly Hilton hotel’s Trader Vic’s restaurant with its campy, exaggerated Polynesian-theme decor.
Following dinner, guests moved into an adjacent tent, where the look was much more sleek and modern.
In the tent, orange-toned projections subtly echoed the Polynesian theme.
On the tables, name cards sat adjacent to mostly white flower arrangements.
